Published: 6 October, 2023

Finding the right fit: Navigating commission models

Mate Affiliates takes a look at affiliate marketing in the iGaming industry and how the right affiliate program can lead to success

You know how a good playing field can make all the difference in a game? It’s the same with affiliate marketing in the iGaming industry.
 So, your choice of the right affiliate program can either make or break your success.
However, with an abundance of affiliate programs available, the question is obvious: How can you make the best choice for a successful affiliate journey?

The digital confetti
  Reputation is one of the most important factors to consider. Affiliates should opt for reputable programs and steer clear of the bad ones. Well, while this may sound easy, it can be challenging to actually follow through. In this industry, awards aren’t just shiny trophies, they’re a testament of dedication, innovation and successful partnerships.
  Why do awards matter? Take them as stamps of approval for their reliability and industry leadership. Just like choosing a mentor who’s been recognised as the best in the game – your chances of success automatically shoot up.
  Additionally, pay attention to reviews from fellow affiliates who’ve walked the path you’re considering. What are they saying about their experiences with a particular program? Are they praising its transparency, communication and overall satisfaction? Reviews serve as valuable guides, offering insights into how an affiliate program operates.

Betting on numbers
  The awards and nominations may shine brightly, but it’s the numbers that reveal the true story. The stats offer you direction, guiding you in assessing what aligns with your expectations and prompting strategic adjustments when necessary. But here’s the twist: there are programs that charge affiliates a substantial fee for detailed reports. Sneaky, right?
  Good programs should provide complete, up-to-date statistics. This not only helps you as an affiliate but it also shows that reputable program is transparent.

Big trust, bigger opportunities
We’ve all heard about quality over quantity and there’s no denial in that. But in some cases, the quantity factor is something that maybe you should consider.
  So why does the number of affiliates collaborating with an affiliate program matter so much? A larger affiliate network isn’t just about size - it’s about trust and credibility.
 When a program works with a substantial number of affiliates, it inspires confidence. It signals that the program has been able to attract and retain partners over time. These affiliates are likely satisfied with the program’s offerings, support and opportunities, right?
  When you become part of such a community, you’re essentially aligning yourself with a program that has a track record of delivering on its promises, which is a strong indicator of reliability.

Commission models: The details matter
  As you approach the doorway to affiliate success, one crucial aspect is the commission model offered by the affiliate program. The essence, they say, is in the details.
  Before you decide, make sure to really understand the details of how the commission structure works. Affiliate programs offer various commission models, each with its own strengths and weaknesses. Cost per acquisition (CPA), revenue share, or the hybrid model are just a few examples. The choice of commission model can significantly impact your earnings. So, consider which aligns best with your goals and strategies.
  For example, if you’re good at attracting lots of visitors but struggle with converting them into committed actions, using a CPA model can help provide stability. On the other hand, if you’re willing to invest time in nurturing long-term player relationships, a revenue share model could generate substantial earnings. But why not both? There are affiliate programs that take pride in providing hybrid commissions, allowing you to leverage the strengths of both approaches.

Red flags
  Bad reviews might not be found on Google’s first page, but you can definitely find them. What’s on the internet, stays on the internet - after all, affiliate marketing is an online business.
 Also, there are other red flags to watch out for when considering affiliate programs. Avoid programs that ask for fees to join and be careful if programs offer too many bonuses just to attract you.
  Also, an additional concern might be programs that follow extended payout schedules, such as quarterly or semi-annual payments. Affiliates in these programs often face frequent cash shortages, as the program may be holding onto your earnings longer than necessary.
  Another thing to keep an eye out for are hidden costs and fees that can erode your affiliate commission. While these fees may not seem like much at first, experienced affiliate marketers are aware that they can add up and reduce your earnings considerably when added together.

MATE AFFILIATES BIO
  With multiple high-converting brands, Mate Affiliates has rapidly become a dominant force in the conversion arena. The offering? Substantial RevShare, attractive CPA and hybrid deals that genuinely amplify your efforts.
  Over the past two years? Boom! Almost 20 recognitions were added to the Mate Affiliates’ portfolio. Think of it as their commitment to you, backed by acclaim from the industry and solidified by the trust all their partners place in this affiliate program.
 Now, between all the digital confetti and flashing lights is the backbone - the Affiliate Managers. These legends are there for you whenever you need data insights, marketing strategies or just a chat about the latest trends.
  Trust the data, follow the recognition and choose wisely!
  Join an award-winning Program now and discover why thousands of partners have already chosen Mate Affiliates.