Published: 7 December, 2023

Gaming Innovation Group timeline

In this month's Trafficology cover, we spoke to GiG CEO Jonas Warrer about the company's recent acquisition of KaFe Rocks. But how did it get here? We looked back over the past eight years of investments, acquisitions and executive changes to see how the company got to its current position.

May 2015
Gaming Innovation Group (GiG) became the official company name, having previously gone under the company title Donkr International.

March 2017
GiG announced its acquisition of for a consideration of €11.5m ($12.6m).

July 2017
In its largest acquisition up to that point, GiG acquired STK Marketing, a large Scandinavian affiliate network. The acquisition of all assets was completed for a total consideration of NOK 240m (€22.3m).

October 2018
GiG acquired a sports betting license in Great Britain from the Gambling Commission (GC). was the first to use the supplier's services within the UK.

January 2019
After signing a deal back in October 2018, GiG was able to partner with Hard Rock Hotel & Casino Atlantic City to have its online and land-based sportsbook be the power behind and in New Jersey.

September 2019
Richard Brown replaced GiG Co-founder Robin Reed as CEO. Having joined the company in 2017 as Managing Director, he was brought into the role after the GiG Board of Directors called for “different leadership” that reflected the company’s new development phase.

August 2020
GiG experienced a year-on-year Q2 revenue rise of 47%. This came after having a challenging 2019, where revenue was mostly in decline.

December 2020
An €8.5m loan was given to two Nordic investment funds by GiG. The loan was given with the intention that it could be used to help elevate revenue-generating ventures. The two investment funds in question were Formue Nord A/S & Symmetry Invest A/S.

August 2021
Martin Collins was hired as the new Director of Sales and Business Development at GiG. Having joined the company two years prior, Collins came to the role with 20 years of experience in digital markets, with a dozen in the gaming sector.

December 2021
GiG acquired Sportnco Gaming in a move that allowed both companies to collectively operate in 25 markets. The initial offer was €50.8m. At the same time, GiG also signed a deal with SkyCity Entertainment Group.

August 2022
GiG announced that it had signed a three-year deal with Kings Media, in a partnership that would allow GiG to deliver its platform to the Ontario-based online casino operator. The partnership marked Kings Media’s first entrance into the US market.

December 2022
GiG acquired AskGamblers from Catena Media for €45m. was one of three sites acquired in the agreement alongside other small domains, with the other two major platforms being and

March 2023
Through obtaining a Maryland Online Sports Wagering Operator license, GiG was able to set plans in motion to launch Crab Sports in the US state. The launch occurred later in July 2023.

September 2023
Jonas Warrer was appointed as CEO of GiG. Formally the CEO of GiG’s media division, he was appointed into the dual role by GiG’s Board of Directors.

November 2023
GiG acquired KaFe Rocks in a €35m acquisition. The acquisition includes KaFe Rocks’ gaming portfolio spanning over 15 markets, one notably being the US – a market that GiG intends to expand into further.