Preview: iGB Affiliate 2024

The iGB Affiliate conference is back again this year between the 6-9 February at the ExCel in London. The affiliate show coincides with ICE which runs from 6-8 February – think of iGB as the younger, cooler, more technologically advanced sibling.
  iGB Affiliate London offers the opportunity for affiliates to step outside of the online world and connect in real life. The show provides the opportunity for business networking and growth, boasting over 150 affiliate network programs and technology vendors. With the goal of providing a ‘home’ for the global iGaming community, the show is certainly not far off. 6,500+ iGaming affiliates and professionals attend the event as well as 200+ exhibitors. The show floor is shaping up to be an exciting space with a diverse range of exhibitors coming from all over the world, including sportsbook and online casino operators as well as software providers.
  A brief glance at the programme reveals an action-packed schedule full of educational conferences and networking events. Kicking off the week is the official opening party for 2024, ‘Evolve by Fire and ICE’ on the 6 February. This is a paid for event, so make sure to grab your ticket beforehand. Networking drinks are also open between 4-9pm on Tuesday 6 February at One Hundred Shoreditch. You can grab your badges here or, if you can’t make the first of many networking events, delegates are also able to pick up their badges at the ExCel the day before the show starts.
  This year, iGB is partnering with leading US management consultancy firm Saroca to host the official launch of ASCEND, iGB’s female career development and mentoring programme. On 8 February, Saroca will facilitate the mentoring sessions where five women who have been nominated by their companies will enter the mentorship programme. Another brand-new feature of the conference for 2024 includes ‘iGB introducing’, a new networking initiative to connect partners, agencies, and affiliate programmes. The facilitated networking experience allows attendees to create an online profile and request meetings at the show, creating a personalised calendar for each person.
  The conferences run from 7-8 February, offering a range of informative and innovative sessions on key issues in the iGaming affiliate industry. From the latest thoughts on cutting-edge technology to advice on how to scale your business and the latest regulation considerations, there is a lot to learn. Betsson Group and Better Collective are teaming up with other executives to present the ‘How much AI is too much AI?’ on the 8 February. Other standouts include ‘How To Survive an Ad-Ban’ and ‘Market Developments, Cultural & Regional Considerations in Post-Regulation Brazil’.
  Last but not least, the iGB Affiliate Awards will take place on the 8 February at Troxy. Called ‘The Future Fairytale’, the awards evening collaborates the concepts of ‘cyberpunk and fairytale’, staying true to the iGaming world by offering a night of ‘futuristic fantasy’. Conference attendees can book a ticket and experience dinner, an awards ceremony and live entertainment alongside other iGaming businesses.
  This year, the show is in London for the last time for the foreseeable future after a six-month bidding war between major European cities. The battle resulted in Barcelona winning an initial five-year contract to host both ICE and iGB. So, regular attendees should prepare for the end of an era and make the most of everything London has to offer. For the sun-seekers out there – or those already residing in continental Europe – this will be surely be good news. For UK-based professionals, this may be the last chance to attend the iGB affiliate show without stepping on a plane.
  Nonetheless, event-goers should savour the city skyline and embrace the hustle of London’s busy streets during their time outside of the conference. On that note, delegates won’t struggle to find extra-curricular activities to attend after the close of the business day. There’s always a wide selection of events on offer, so you can extend your networking into the evening at some of London’s landmark locations.
  Overall, iGB Affiliate London is set to bring another year of networking, learning, and technology as the sector’s leading events. Whether you’re here to secure new partnerships or attend informative conferences, you certainly won’t be short of engaging events at this year’s iGB affiliate show.