TRAFFICOLOGY: December 2024

That's a Wrap

Trafficology reflects on the market in 2024 and looks ahead to the New Year...

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In the Magazine

Better Collective, Catena Media and the NA-shaped elephant

Despite seeming like one of the most promising emerging markets in recent years, growth in North America has slowed down and this is being reflected across the affiliate industry

Crypto Casinos: A look back over 2024

Returning contributor Adam Gros, Head Affiliate at Gamblineers, reflects on the biggest changes to the crypto casino market this year, and whether those trends are here to stay in the New Year

iGB Affiliate Barcelona: A whole new experience

Naomi Barton, iGB Events Global Portfolio Director, reflects on the relocation of iGB Affiliate Barcelona, looks ahead to iGB L!VE taking residence in London and discusses her aim to exceed customer expectations

Having good traffic is not enough

Alex Riddick, CEO of Riddick’s Partners, breaks down the experience of starting a new affiliate business in 2024, current market trends and what it hopes for the future

How to teach tech in 2024

Trafficology spoke with Lift Founder Nick Moutter on 2024’s biggest trends, including AI and sweepstakes, and the importance of tech education.

Pin-Up Partners: Brand identity is a cornerstone

Pin-Up Partners Head Vitalii Fihel explains how to pick the best partnership, the importance of brand identity and trends to watch going into the New Year

Creating a walled-off, regulated environment

Trafficology spoke with Plucky Co-Founder Sebastian Lewis on how the brand is looking to bring real-money bets to the free-to-play market, working with The Telegraph and targeting social ‘initiators’