When a brand chooses to partner with you, how should they decide whether to go with a CPA, RevShare or hybrid deal?
The choice between a CPA, RevShare or a hybrid deal depends on the budget, strategy and specific characteristics of the traffic source. If the budget is limited and the traffic source allows for quick scaling, CPA is the optimal choice. For brands focused on long-term profitability, I would recommend RevShare. This model ensures stable income over an extended period. The hybrid model serves as the golden middle ground, combining the benefits of both approaches. It allows brands to generate early-stage profits while simultaneously building long-term results.
We’re always here to help identify the optimal model and offer terms that best align with a business’ goals and objectives.
Of the above three deals, which one tends to be the most popular and why?
CPA is most commonly used as it is the simplest and most convenient model for forecasting key business metrics. It provides a clear calculation of lead acquisition costs and allows for a quick assessment of the effectiveness of an advertising campaign.
Pin-Up Partners has a very defined visual aesthetic. How important is having a unique brand identity when setting yourself apart from other affiliates?
It is critically important. It’s the foundation of foundations. If you open even the most basic marketing books, such as those by Philip Kotler, you’ll find the same core idea repeated: A brand’s unique identity is its cornerstone. It sets the tone for everything from recognition and trust to building long-term emotional connections with the audience.
A brand's unique identity is its cornerstone
The affiliate market is very competitive. How else can an affiliate stand out from the competition?
The task is undoubtedly challenging. Achieving consistent success in a highly competitive environment requires a comprehensive approach that includes several key elements:
- USP that sets you apart from competitors.
- Strong and memorable brand that inspires trust.
- Continuous integration of innovative technologies to enhance efficiency and convenience.
- High level of support that ensures reliable collaboration with partners.
- Personalised approach tailored to the needs of each partner.Without implementing at least four of these points, it’s hard to imagine securing a stable position in the market and maintaining it in the long term. Just look at how many affiliate programs have launched in recent years and how few are still operating today.
Are there any emerging trends in the gaming market you feel affiliates should be keeping an eye on?
I would highlight several key trends. First, regulatory pressure is increasing and the number of markets with local licences is growing, requiring greater flexibility in operations. Second, players are increasingly drawn only to unique content tailored to their interests. As a result, personalisation and audience segmentation are becoming the main trends for the next one to two years. On the one hand, this drives up acquisition costs, but on the other hand, it positively impacts conversions.
What about technology? Are there any technologies that you expect will come to have a significant impact on the affiliate market?
Yes, absolutely. We cannot ignore the emergence of AI. Artificial intelligence is increasingly becoming a part of our work. It’s already transforming affiliate marketing by enhancing personalisation, predicting user behaviour and, in the future, is likely to automate traffic acquisition to some extent. Additionally, in the coming years, we will likely see improved data analysis, the discovery of new segments, optimised partner interactions and automation of routine processes.
AI is set to revolutionise the way we work, making it faster, more precise and more efficient.
Finally, what is on the horizon for Pin-Up Partners in the coming months?
As always, there’s a lot to look forward to: More traffic, exciting events and new partnerships! We might even unveil some new geos, but for now, that’s a little secret. Let’s keep the suspense alive!
