In the last twenty or so years, the world of poker has
changed dramatically. The whole gambling eco-system
has evolved as technology has changed how we interact
with each other, and with products and services.
Around 1997, the first online card rooms appeared,
and on 1 January 1998, the first real-money online poker
hand was dealt at the poker room Planet Poker. The key
influencer endorsing the site was Mike “The Mad Genius
of Poker” Caro.
In the early 2000s Paradise Poker launched real-money
games and immediately became the world’s biggest poker site
and significantly raised the bar in terms of software and game
quality. The most popular game on the site was limit-hold’em,
followed by seven-card stud and Omaha hi/lo, a stark contrast
with today where no-limit hold’em and pot-limit Omaha
dominate. However, the site did not have tournaments on offer.
At this time, US players represented 90%+ of the global
online poker market. The success of these early poker brands started a gold rush, with many startups and eventual huge
successes like PartyPoker and PokerStars, and later Full-Tilt
Poker, trying to replicate their success.
Poker went from smoky casino back rooms to the glitzy
TV stage, as poker tournaments like the World Series of
Poker and World Poker Tour began to be aired non-stop on
ESPN and the Travel Channel. Under Hollywood direction,
under the TV spotlights, poker characters like Phil Ivey, Phil
Hellmuth Jr, Gus Hansen and Daniel Negreanu emerged to
become household-names. The huge mainstream media
attention helped poker take hold outside the US, including
markets such as Canada, the United Kingdom, Sweden
and elsewhere.
As online traffic exploded, a new breed of online
professional poker player emerged. Poker players began
to realise they could stay home and grind poker instead
of getting a real job. The world of poker was not just
about cash games anymore either. No-limit hold’em
tournaments were the new game in town.
In 2006 the UIGEA (Unlawful Internet Gambling Enforcement
Act) made it unlawful for Americans to play poker online
and for many the dream was over. But the game never really
went away. Some of the big brands died away, while some
like PokerStars, Full-Tilt and Absolute Poker remained.
Now it’s 2020. People have been driven indoors due to
the global health emergency associated with COVID-19
and interest in poker has exploded once again, resulting
in online p
Just recently, American football star Tom Brady, actors
Matt Damon, Ben Affleck and a host of other A-list
celebrities were seen promoting and participating in a
charity poker tournament on a Bitcoin-friendly online
poker room, boosting the profile of the game and
crypto-poker in the mainstream
Today’s poker market is dramatically different than
it was just 5 or 10 years ago. Millions of poker players
worldwide are playing poker for real money on the
familiar downloadable apps, but also now on mobile-only
poker apps such as PPPoker and PokerBros. Players on
these mobile-only apps are often recruited by agents
with credit, very large rakeback deals and other hooks
by club operators. This model creates a lot of logistical
challenges for an operator looking to compete for
player acquisition.
The poker industry
The poker industry has become a busy and brand-confused
marketplace for the consumer. In addition, players are
starting to question the integrity of some sites and many
mobile apps, so we believe brand and trust are at an
all-time premium right now. In addition, there is something
very powerful and exciting about the adoption and use of
crypto-currencies in the world of poker.
Poker.com just announced the launch of a new poker-room
and poker affiliate program. Find out more at
Poker.com/affiliates.