Published: 12 October, 2020

Online Poker - The time to go all in is now marketing director Niall O’Gribin walks through

In the last twenty or so years, the world of poker has changed dramatically. The whole gambling eco-system has evolved as technology has changed how we interact with each other, and with products and services. Around 1997, the first online card rooms appeared, and on 1 January 1998, the first real-money online poker hand was dealt at the poker room Planet Poker. The key influencer endorsing the site was Mike “The Mad Genius of Poker” Caro.
In the early 2000s Paradise Poker launched real-money games and immediately became the world’s biggest poker site and significantly raised the bar in terms of software and game quality. The most popular game on the site was limit-hold’em, followed by seven-card stud and Omaha hi/lo, a stark contrast with today where no-limit hold’em and pot-limit Omaha dominate. However, the site did not have tournaments on offer. At this time, US players represented 90%+ of the global online poker market. The success of these early poker brands started a gold rush, with many startups and eventual huge successes like PartyPoker and PokerStars, and later Full-Tilt Poker, trying to replicate their success.
Poker went from smoky casino back rooms to the glitzy TV stage, as poker tournaments like the World Series of Poker and World Poker Tour began to be aired non-stop on ESPN and the Travel Channel. Under Hollywood direction, under the TV spotlights, poker characters like Phil Ivey, Phil Hellmuth Jr, Gus Hansen and Daniel Negreanu emerged to become household-names. The huge mainstream media attention helped poker take hold outside the US, including markets such as Canada, the United Kingdom, Sweden and elsewhere.
As online traffic exploded, a new breed of online professional poker player emerged. Poker players began to realise they could stay home and grind poker instead of getting a real job. The world of poker was not just about cash games anymore either. No-limit hold’em tournaments were the new game in town.
In 2006 the UIGEA (Unlawful Internet Gambling Enforcement Act) made it unlawful for Americans to play poker online and for many the dream was over. But the game never really went away. Some of the big brands died away, while some like PokerStars, Full-Tilt and Absolute Poker remained.
Now it’s 2020. People have been driven indoors due to the global health emergency associated with COVID-19 and interest in poker has exploded once again, resulting in online p
Just recently, American football star Tom Brady, actors Matt Damon, Ben Affleck and a host of other A-list celebrities were seen promoting and participating in a charity poker tournament on a Bitcoin-friendly online poker room, boosting the profile of the game and crypto-poker in the mainstream
Today’s poker market is dramatically different than it was just 5 or 10 years ago. Millions of poker players worldwide are playing poker for real money on the familiar downloadable apps, but also now on mobile-only poker apps such as PPPoker and PokerBros. Players on these mobile-only apps are often recruited by agents with credit, very large rakeback deals and other hooks by club operators. This model creates a lot of logistical challenges for an operator looking to compete for player acquisition. The poker industry
The poker industry has become a busy and brand-confused marketplace for the consumer. In addition, players are starting to question the integrity of some sites and many mobile apps, so we believe brand and trust are at an all-time premium right now. In addition, there is something very powerful and exciting about the adoption and use of crypto-currencies in the world of poker. just announced the launch of a new poker-room and poker affiliate program. Find out more at