NFL partners with Sportradar US

Real-time scores, player statistics and play-by-play data are among the pieces of data that Sportradar US will distribute, as well as the NFL’s proprietary Next Gen Stats.

The Next Gen Stats include real-time, location-based data such as speed, acceleration and distance travelled.

Sportradar US president Ulrich Harmuth said: “Coming right after our decision to rebrand SportsData as Sportradar US, this deal is an important milestone for our company and in particular underlines our commitment to securing a leading position in the US sports data market. We are thrilled to partner with the NFL in developing a completely new data category that will boost the fan experience as well as improve how the NFL and its partners interact with their fans.

“We are looking forward to working hand in hand with the NFL and exploring all the innovative possibilities this partnership opens up for both organisations.”

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

David Cook

Editor

David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

Visit Profile