Sportradar is a Swiss sports technology company, sitting at the intersection of sports, media, and betting. Headquartered in St. Gallen, the company provides sports data and integrity services, as well as high-tech broadcast solutions, to sports leagues, news outlets, and betting operators.
| Established |
2001 (as Market Monitor AS) |
|---|---|
| Headquarters |
Feldlistrasse 2, 9000 St. Gallen, Switzerland |
| Licenses |
UKGC, MGA, GCGRA (UAE), numerous U.S. licenses (North Carolina, Ohio, Maine, Connecticut, etc.), and more |
About Sportradar
Sportradar was founded in Norway by Petter Fornæss and Tore Steinkjer. The current CEO, Carsten Koerl, bought 51% of the company’s stock and joined Sportradar shortly after to drive its commercial progress. The company’s history of more than two decades includes these milestones:
Launch – Started with a goal of collecting betting odds from online sportsbooks.
Fraud Detection – Introduced its Fraud Detection System (FDS) in cooperation with UEFA, a landmark move that made the company a global authority on sports integrity.
Intelligence Expansion – Launched its Intelligence & Investigation Services (I&I) and entered the U.S. market by acquiring SportsData LLC.
NBA Partnership – Partnered with the NBA to become its official data provider, delivering real-time stats, advanced analytics, and fan engagement tools.
NASCAR Deal – Signed a multi-year partnership with NASCAR.
Public Listing – Went public on the NASDAQ (SRAD) with a valuation of approximately $8 billion.
IMG Acquisition – Finalized the acquisition of IMG ARENA and its portfolio of global sports betting rights.
FIFA Deal – FIFA renewed and expanded its integrity partnership with Sportradar through 2031.
The company currently has locations in more than 20 countries worldwide and employs approximately 4,000 people.
Major Product Verticals
Sportradar’s business is built on four major verticals:
| Vertical | Description |
|---|---|
| Betting & Gaming | Provides sports data, odds, engagement tools, livestreams, iGaming and casino solutions, betting terminals, and platforms like ORAKO (and ORAKO Sportsbook) and NextGen iGaming Platform. |
| Sports Media | Delivers real-time statistics, storytelling tools (like Radar360), and broadcast solutions to 900+ media companies. |
| Integrity Services | Monitors over 1 million matches annually via AI to detect suspicious betting patterns for federations like FIFA and the NBA; offers services focused on anti-match-fixing, anti-doping, and player protection (Bettor Sense). |
| Fan Engagement | Uses AI-powered marketing tools (Sportradar FanID) to help brands and leagues personalize fan experiences. |
Senior Executives & Leadership
Sportradar has been led by Carsten Koerl as the company’s CEO since its founding. Other executive roles include:
- Behshad Behzadi: Chief Product, Technology, and AI Officer
- Craig Felenstein: Chief Financial Officer
- Eduard Blonk: Chief Commercial Officer
- Michael C. Miller: Chief Legal and Administrative Officer and Corporate Secretary
- Severine Riviere-Gerstner: Chief People Officer
Besides Koerl, Sportradar’s Board of Directors consists of:
- Jeffery W. Yabuki (Chairman)
- Deirdre M. Bigley
- Breon Corcoran
- John A. Doran
- George Fleet
- Pascal Keutgens
- William Kurtz
- Rajani Ramanathan
- Marc Walder
In September 2021, Michael Jordan was appointed as a special advisor to Sportradar’s Board of Directors and increased his investment in the company.
Awards & Recognition
Thanks to its long industry presence and the quality of its products and services, Sportradar is a frequent winner in the “Supplier” and “Technology” categories of the gaming industry’s most prestigious awards:
- Global Gaming Awards EMEA 2026: Winner – “Sports Betting Supplier of the Year.”
- American Gambling Awards 2025: Winner – “Data Service Provider of the Year.” (Second consecutive year)
- European iGaming Awards 2025: Winner – “Innovation of the Year” and “Best Sports Betting Innovation” (both for Alpha Odds).
- SBC Awards 2025: Winner – “Sports Data Product” and “Land-Based Betting & Gaming Product.”
- American Gambling Awards 2024: Winner – “Data Service Provider of the Year” and “Online Betting Product of the Year.”
In the Media
Sportradar’s name can often be found in all major industry media outlets, including Gambling Insider:
- Sportradar Reports Surge in North American Match-Fixing Despite Global Decline – Sportradar’s latest integrity report reveals that North and Central America saw a sharp spike in suspicious betting activity, nearly doubling previous levels.
- Sportradar: Making the most of the new Champions League format – Data from Sportradar shows that the revamped UEFA Champions League league phase has significantly boosted fan engagement, driving a 12% increase in new customer registrations for operators.
- Sportradar Connect: Assessing how marketers can win the acquisition race – Sportradar and industry leaders emphasized that acquisition should no longer be viewed in isolation, but rather integrated with long-term branding strategies. The panel highlighted that utilizing first-party data and AI to predict customer churn is becoming the primary way for operators to differentiate themselves in a crowded market.
- Underdog partners with Sportradar to integrate AI safer gambling tool – Underdog has become the first U.S. operator to integrate Sportradar’s “Bettor Sense” tool, an AI-powered system designed to detect early signs of problem gambling behavior.
- Exclusive Q&A: Sportradar expands Bundesliga partnership with new data integrations – Sportradar has expanded its 20-year partnership with the Bundesliga to offer approximately 240 new AI-driven betting markets per match using proprietary tracking data.
Social Media
- LinkedIn – https://www.linkedin.com/company/sportradar/
- Facebook – https://www.facebook.com/sportradarofficial/
- Twitter/X – https://x.com/Sportradar
- Instagram – https://www.instagram.com/lifeatsportradar/
- YouTube – https://www.youtube.com/sportradar
Frequently Asked Questions
A: Sportradar is one of the most prominent B2B sports technology companies in the world, dedicated to collecting and analyzing sports data to provide services for the betting, media, and sports industries. It acts as the “data bridge” between live sporting events and the apps, broadcasts, and betting platforms that fans use.
A: Michael Jordan doesn’t own Sportradar, considering that it is a publicly traded company. He has been an early investor. In 2021, he increased his investment in Sportradar and stepped into the role of Special Advisor to the Board of Directors. However, it is estimated that he holds less than a 5% stake in the company.
A: Sportradar is a fully legitimate company, publicly traded on the NASDAQ under the ticker symbol SRAD. It is one of the biggest and most recognized sports technology companies in the world, with offices in 20 countries and partnerships with all major sports leagues, including the NBA, NHL, MLB, NASCAR, FIFA, and UEFA.
A: Sportradar Group AG is a publicly traded company on the NASDAQ (ticker: SRAD). Therefore, it doesn’t have one owner. Its CEO, Carsten Koerl, is reported to own roughly 31.6% of the actual stock. The largest outside shareholder is the Canada Pension Plan Investment Board (CPPIB).
A: Yes, Sportradar acquired IMG Arena and its global sports betting rights portfolio from Endeavor Group Holdings and OB Global Holdings in November 2025. This deal gave Sportradar access to more than 70 rights holders, including ATP, PGA Tour, and Wimbledon.