American Gaming Association updates responsible gaming codes

The American Gaming Association (AGA) has issued an updated and modernised code of conduct on responsible gaming, following the success of its 2017 responsible gaming week.

American Gaming Association updates responsible gaming codes

Its updated codes includes provisions on employee assistance and training, alcohol service, the provision of casino games in person and online, and casino gambling advertising and marketing.

The new code is split into three sections, a “pledge to our patrons”, a “pledge to its employees” and a final “pledge to the public”.

In its pledge to its patrons, the AGA says that it will: promote responsible gaming, prevent underage gambling and unattended minors in casinos, serve alcoholic beverages responsibly and advertise responsibly.

Its pledge to its employees/members, which comprise a cross section of the gaming industry’s biggest firms, includes pledges to educate new employees in responsible gaming, provide annual or periodic training, implement communication programmes targeting responsible gaming and increase awareness of responsible gambling related issues.

The final pledge to the public includes a commitment to work with stakeholders, continue research into gambling-related issues and promote best practice in gaming.

In a statement released with its new code, AGA’s senior director of gaming policy Elizabeth Cronan, said: “Our commitment to responsible gaming has never been higher and that’s reflected in our updated Code of Conduct on responsible gaming.

“We know that responsible gaming is an issue that must be top of mind industry-wide for all employees, every day.”

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Robert Simmons
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Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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