Integral Ad Science (IAS) reports advertising fraud statistics for 2022 sporting events

With the Champions League Final approaching on 10 June, many in the marketing world are expecting another spike in fraudulent bot advertising activity. Integral Ad Science, an American technology company that analyses digital advertising placements, has released figures from international sporting events in 2022. In the UK alone, during the World Cup 2022, advertising fraud rates increased by 25%. This contributed to a total of 109 million add...