StarCasino score AC Milan partnership
StarCasino have entered into a partnership with Italian football giants AC Milan in a deal that will span the next two football seasons.
StarCasino are a Belgian online casino operator who specialise in live in-play betting. The partnership will therefore allow AC Milan to offer their fans unique match day and in-play offers through StarCasino.
AC Milan has recently undergone a transformation, with the club revitalised by an influx of new money. Both brands will benefit from increased exposure. The team plays its home games at the famous San Siro stadium which has a capacity of 80,000 and there is no denying that the club has a huge fan base that StarCasino are hoping will enjoy their site.
Lorenzo Giorgetti, AC Milan’s chief commercial officer, said: “Our partnership with StarCasinò is a natural fit between two ‘leaders’ in their respective industries. Our shared values make this collaboration particularly attractive. A key factor for us to partner with StarCasinò was their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live experiences with the club.”
StarCasino will not be the main shirt sponsor but will still receive exposure in post-match interviews as well as some in-stadium advertising. The timing is perfect for the Belgian operator as AC Milan have been tipped to win the UEFA Europa League this season, a prestigious international tournament with huge media coverage.
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