× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2020 AffiliateCon

Marketing News

27th March
Malta Gaming Authority to licensees: no references to pandemic
Irresponsible communication during the pandemic is considered a breach of regulation. The Malta Gaming Authority issued a notice warning licensees that, considering how much...
20th March
Spotlight Sports Group: Affiliates with a strong product well-positioned to bounce back once major sports return
With the sports betting calendar almost coming to a standstill, Gambling Insider caught up with Spotlight Sports Group CMO Louise Agran and...
11th March
ASA bans two Profit Accumulator advertisements
Two advertisements posted on Instragram by Profit Accumulator have been deemed irresponsible and banned by the Advertising Standards Authority (ASA). Profit Accumulator...
6th March
Spotlight Sports Group to launch new racing show with Betfair
Spotlight Sports Group, the recent rebrand of Racing Post Group, has formed a new partnership with Betfair Exchange. Through the deal, the...
3rd March
AffiliateCon 2020 speakers: Mustard Digital CEO
Before AffiliateCon 2020 kicks off on 12 May at the Sofia Event Center in Bulgaria, Gambling Insider is interviewing the industry...
24th February
Genius Sports Media exec: Cultivating loyalty vital for Euros success
Josh Jolliffe, Sales Director – Europe and Africa at Genius Sports Media, believes operators should focus on creating loyalty among customers...
21st February
The Big Pitch: Should gambling adverts call out offshore operators?
It is almost needless to remind you all of the precarious time facing operators in the gambling industry right now, especially...
11th February
Enteractive CEO: The telephone is the best conversion tool for the US market
Mikael Hansson, Global CEO, Enteractive, explains why the US market is all about conversion – and why operators must pick up the...
31st January
Exclusive: Racing Post team on Spotlight Sports Group rebrand
After the announcement of its rebrand to Spotlight Sports Group, Gambling Insider stopped by the Racing Post office to speak with...
31st January
Racing Post Group to rebrand as Spotlight Sports Group
Racing Post Group has announced it is rebranding as Spotlight Sports Group. There are currently four businesses owned by the company, including...
28th January
Ball Street Network CEO: Millennial marketing should cater for diverse consumption
Matt Wilson, CEO of Ball Street Network, believes marketing executives need a change of approach when attempting to cater for a...
14th January
Jury out as analysts react to credit card gambling ban
Analysts of the gambling industry have provided mixed reactions to the Gambling Commission’s confirmation it will ban credit...
9th January
Opinion: ASA compliance shouldn’t be this difficult
Sadly, it looks like “new year, new me” is not a mentality adopted by all UK operators – as far as...
3rd January
DraftKings renews Madison Square Garden partnership
DraftKings has announced the renewal of its partnership with the Madison Square Garden Company, which will see the operator become sports...
16th December
Analysis: Is creative marketing null and void for bookies?
Speaking on a Genius Sports Media marketing panel last week, Sam Behar, Head of Global Marketing at Marathonbet, gave his opinion...
9th December
Kindred Group CEO: Shirt sponsorships can be used for good
Kindred Group CEO Henrik Tjärnström knew 32Red’s sponsorship episode with Wayne Rooney would be "controversial" but has defended gambling shirt sponsorships...
6th December
Bet365 and Kindred Affiliates among first to sign up as AffiliateCon Sofia 2020 exhibitors
The first wave of affiliate programmes attending AffiliateCon Sofia 2020 has been announced, with industry giants Bet365 and Kindred Group confirming...
4th December
How will Amazon Prime’s Premier League coverage affect sports betting?
The English Premier League has officially kicked off on Amazon Prime, with Crystal Palace v Bournemouth and Burnley v Manchester City...
3rd December
The Big Pitch: How would a fully transparent gambling operator be received?
With European gaming operator Paf recently announcing a €25,000 ($27,700) loss limit for its players, and revealing a detailed breakdown of...
29th November
Analysis: William Hill warning highlights affiliate risk in new markets
Earlier today, William Hill sent out a message to its affiliate partners, warning them against promoting unlicensed US operators alongside its...
28th November
Marathonbet signs Real Madrid partnership
Marathonbet has secured a new partnership with Spanish football club Real Madrid. The agreement will make Marathonbet the first official Russian partner...
27th November
Analysis: Regulators should replicate Gambling Commission and Spelinspektionen’s partnership
The Gambling Commission and Spelinspektionen shook hands over a partnership that will increase cooperation between the two regulators. They are both...
26th November
Analysis: US marketing approach must learn from Europe’s mistakes
In the last year, we have seen operators partner up with franchises from across various US leagues. Fox Bet signing with...
26th November
Fox Bet partners with Philadelphia 76ers
In the first deal of its kind between an operator and NBA franchise, Fox Bet has signed a partnership with the...
26th November
Enteractive Head of Business Development: Retention requires optimisation
Andrew Foster, Head of Business Development at Enteractive, believes operators still focus too heavily on acquisition figures and not enough on...
22nd November
Encore Boston Harbor admits mistake and reverses $50 table game minimums
Wynn Resorts has reduced its $50 table game minimums at Encore Boston Harbor to $15, also removing self-parking fees. The $2.6bn property...
21st November
The perfect affiliate
As part of the December edition our monthly affiliate publication, Trafficology, Gambling Insider decided to review 2019 for affiliates. Along the way,...
19th November
Wolverhampton Wanderers partners with Crypto Millions Lotto
Crypto Millions Lotto is confirmed as the official online lottery partner of Wolverhampton Wanderers, the first agreement of its kind. The operator...
18th November
Revenue drops 5% for Catena Media despite Q3 profit increase
Catena Media saw its revenue decline 5% year-on-year to €26.4m ($29.2m) for Q3. The affiliate however, managed to prevent a fourth consecutive...
15th November
Whistle-to-whistle ban needs further consideration
The voluntary whistle-to-whistle ban was agreed and announced in December 2018. The plan was to implement it during the following summer...
Gaming Industry Conferences (22:37)
The role of gambling media (27:11)
What is the role of a Gambling regulator? (29:09)
The Future of Gambling Sponsorship in Sport (30:50)