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GGA 2019 AffiliateCon

Marketing News

21st August continues on growth trajectory as Q2 revenue improves Group generated revenue of €4.4m ($4.8m) for Q2, a 17% increase year-on-year, which the affiliate describes as being all organic. This...
19th August
New gambling sponsorship deals for Wolfsburg and Mallorca
German Bundesliga football team Wolfsburg has confirmed Ballbet as its new official Asian betting partner for the next two seasons. Ballbet will...
12th August
SportPesa pulls plug on Kenyan sponsorship deals
SportPesa has opted to pull out of all its sports sponsorship deals in Kenya due to an ongoing tax dispute with...
8th August
32Red has given anti-gambling media another field day with Wayne Rooney stunt
Wayne Rooney is on his way to back to the UK, where he will be signing for Derby County on 1...
6th August
Veikkaus suspends advertising after marketing backlash
Finnish monopoly operator Veikkaus has suspended purchased advertising after receiving criticism of its marketing strategy. Finland’s National Institute for Health and Welfare...
6th August
Wayne Rooney to wear number 32 as part of 32Red's Derby sponsorship
Wayne Rooney will wear the number 32 shirt when he joins Derby County in January as part of the club’s partnership...
5th August
Melco makes Japan intentions clear with Manchester City deal
Melco Resorts & Entertainment will be the official club partner in Japan for English Premier League football club Manchester City. Manchester City’s...
2nd August
GVC to donate 42 football sponsorships to GambleAware
GVC Holdings has donated 42 football sponsorships to GambleAware as part of its responsibility drive. Earlier this summer, GVC urged the gambling...
29th July
MansionBet named UK betting partner of Newcastle United
MansionBet has secured a two-year deal with English Premier League football club Newcastle United to become its official UK betting partner. The...
29th July
Gaming analyst labels Paddy Power sponsorship campaign as "ludicrous and full of holes"
Kevin Dale, Director at analyst firm Gaming Monitor, believes the efforts of Paddy Power’s Save Our Shirt campaign (SOS) are not...
22nd July
Paddy Power adds two clubs to "Save Our Shirt" campaign
English football club Newport County and Scottish Premiership football team Motherwell have joined Paddy Power’s "Save Our Shirt" campaign. On Friday, the...
22nd July
Former AGA executive to consult for NHL
Former American Gaming Association (AGA) executive Sara Slane will work as a consultant for the National Hockey League (NHL), advising its...
19th July
Size matters: The case of Paddy Power, GVC and UK shirt sponsorships
Congratulations, Paddy Power; not for the first time, you fooled us all. It’s been an eventful few days for the Flutter Entertainment-owned...
17th July
Better Collective CEO: Affiliates can help ensure there are good actors in new markets
Jesper Søgaard, CEO and Co-Founder of Better Collective, spoke exclusively to Gambling Insider on the affiliate's progress in Brazil and the...
16th July
Analysis: EFL survey exposes myths about gambling sponsorship
During surveys or science experiments at school, teachers would go over methodology and sample sizes with a fine-tooth comb. If your...
15th July
Paddy Power signs shirt sponsorship deal with Huddersfield Town
Flutter Entertainment brand Paddy Power has become Huddersfield Town’s title partner for the 2019/20 football season. English Championship side Huddersfield will also...
12th July
VBet Global Marketing Director: Future is bright for operator-football club partnerships
Viktor Hoffmann, Global Marketing Director at VBet, a BetConstruct brand, spoke exclusively to Gambling Insider on the nature of relationships between...
10th July
Common sense prevails: Sky Bet reversal is a cause for celebration
Two complaints. That’s all it took for the Advertising Standards Authority (ASA) to ban one of Sky Bet’s televised sports betting adverts...
10th July
Sky Bet advert ban overturned by ASA
Sky Bet has seen a ban on one of its sports betting adverts overturned by the Advertising Standards Authority (ASA) upon...
3rd July
1xBet becomes FC Barcelona’s new global partner
Operator 1xBet has signed a sponsorship agreement with Spanish La Liga champions FC Barcelona, lasting until 30 June 2024. As part of...
1st July
NSoft & Kiron Interactive: Virtual gaming the perfect partner for sports betting
As part of a roundtable on virtual gaming, Gambling Insider spoke to representatives from NSoft and Kiron Interactive about the past,...
1st July
Norwich City announces Dafabet as new Principal Club Partner
English Premier League football club Norwich City has announced a three-year partnership with Dafabet, which has become the club’s new Principal...
28th June
Bwin confirmed as Valencia's main global partner
Spanish La Liga football team Valencia CF has announced Bwin as its main sponsor in a deal commencing 1 July and...
27th June
MLS allows gambling and liquor shirt sponsorships
Major League Soccer (MLS) has confirmed its 24 clubs can now use sports betting and liquor companies as shirt and stadium...
26th June
Unibet confirmed as Club Brugge shirt sponsor
Unibet has agreed a deal to become the front-of-shirt sponsor for Belgian football team Club Brugge. Terms of the agreement were not...
25th June
Marathonbet announced as shirt sponsor of Sevilla FC
Marathonbet has secured a new two-year sponsorship deal with Spanish football club, Sevilla FC. The agreement makes Marathonbet the principal partner and...
21st June
Mark Blandford returns to Chairman position at
Mark Blandford has been re-appointed as Chairman of the Board at affiliate At an annual general meeting in Malta, Blandford was...
17th June
Analysis: Tom Watson’s grouping of gambling issues will not help industry problems
Taking aim at the gambling industry once again, Tom Watson, Labour MP for West Bromwich East and Shadow Secretary of State...
14th June
Analysis: Is crypto-currency gambling about to take its first mainstream test?
For years now, crypto-currency proponents have promised the inevitability of crypto and blockchain technology going mainstream. Like a politician running for election,...
14th June secures historic Premier League shirt sponsorship with Watford has secured a landmark partnership with English Premier League football club Watford. The deal, described as the largest in Watford’s history,...
The role of gambling media (27:11)
What is the role of a Gambling regulator? (29:09)
The Future of Gambling Sponsorship in Sport (30:50)