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Marketing News

28th January
Ball Street Network CEO: Millennial marketing should cater for diverse consumption
Matt Wilson, CEO of Ball Street Network, believes marketing executives need a change of approach when attempting to cater for a...
14th January
Jury out as analysts react to credit card gambling ban
Analysts of the gambling industry have provided mixed reactions to the Gambling Commission’s confirmation it will ban credit...
9th January
Opinion: ASA compliance shouldn’t be this difficult
Sadly, it looks like “new year, new me” is not a mentality adopted by all UK operators – as far as...
3rd January
DraftKings renews Madison Square Garden partnership
DraftKings has announced the renewal of its partnership with the Madison Square Garden Company, which will see the operator become sports...
16th December
Analysis: Is creative marketing null and void for bookies?
Speaking on a Genius Sports Media marketing panel last week, Sam Behar, Head of Global Marketing at Marathonbet, gave his opinion...
9th December
Kindred Group CEO: Shirt sponsorships can be used for good
Kindred Group CEO Henrik Tjärnström knew 32Red’s sponsorship episode with Wayne Rooney would be "controversial" but has defended gambling shirt sponsorships...
6th December
Bet365 and Kindred Affiliates among first to sign up as AffiliateCon Sofia 2020 exhibitors
The first wave of affiliate programmes attending AffiliateCon Sofia 2020 has been announced, with industry giants Bet365 and Kindred Group confirming...
4th December
How will Amazon Prime’s Premier League coverage affect sports betting?
The English Premier League has officially kicked off on Amazon Prime, with Crystal Palace v Bournemouth and Burnley v Manchester City...
3rd December
The Big Pitch: How would a fully transparent gambling operator be received?
With European gaming operator Paf recently announcing a €25,000 ($27,700) loss limit for its players, and revealing a detailed breakdown of...
29th November
Analysis: William Hill warning highlights affiliate risk in new markets
Earlier today, William Hill sent out a message to its affiliate partners, warning them against promoting unlicensed US operators alongside its...
28th November
Marathonbet signs Real Madrid partnership
Marathonbet has secured a new partnership with Spanish football club Real Madrid. The agreement will make Marathonbet the first official Russian partner...
27th November
Analysis: Regulators should replicate Gambling Commission and Spelinspektionen’s partnership
The Gambling Commission and Spelinspektionen shook hands over a partnership that will increase cooperation between the two regulators. They are both...
26th November
Analysis: US marketing approach must learn from Europe’s mistakes
In the last year, we have seen operators partner up with franchises from across various US leagues. Fox Bet signing with...
26th November
Fox Bet partners with Philadelphia 76ers
In the first deal of its kind between an operator and NBA franchise, Fox Bet has signed a partnership with the...
26th November
Enteractive Head of Business Development: Retention requires optimisation
Andrew Foster, Head of Business Development at Enteractive, believes operators still focus too heavily on acquisition figures and not enough on...
22nd November
Encore Boston Harbor admits mistake and reverses $50 table game minimums
Wynn Resorts has reduced its $50 table game minimums at Encore Boston Harbor to $15, also removing self-parking fees. The $2.6bn property...
21st November
The perfect affiliate
As part of the December edition our monthly affiliate publication, Trafficology, Gambling Insider decided to review 2019 for affiliates. Along the way,...
19th November
Wolverhampton Wanderers partners with Crypto Millions Lotto
Crypto Millions Lotto is confirmed as the official online lottery partner of Wolverhampton Wanderers, the first agreement of its kind. The operator...
18th November
Revenue drops 5% for Catena Media despite Q3 profit increase
Catena Media saw its revenue decline 5% year-on-year to €26.4m ($29.2m) for Q3. The affiliate however, managed to prevent a fourth consecutive...
15th November
Whistle-to-whistle ban needs further consideration
The voluntary whistle-to-whistle ban was agreed and announced in December 2018. The plan was to implement it during the following summer...
4th November
DraftKings becomes authorised NBA betting operator
In the latest operator-league partnership signed in the US, DraftKings has become the authorised sports betting operator of the NBA. Starting with...
28th October
FanDuel partners with Pittsburgh Steelers for DFS
FanDuel has formed an agreement with the Pittsburgh Steelers, making the operator the NFL team's official daily fantasy sports (DFS) partner. Through...
18th October
If gambling sponsorship is regulated, who should regulate it?
At a recent industry conference, analysts gathered to discuss gambling sponsorship in sport and whether gaming brands have gone too far...
15th October
Debate: Is the London Stadium right not to allow gambling sponsors?
Reports this week surfaced that gambling, tobacco and alcohol companies will not be able to sponsor the London Stadium, with the...
11th October
Casino Technology CEO: Suppliers must balance innovation with market acceptance
It is essential for suppliers to strike a balance between innovation, efficiency and market acceptance, according to Milo Borissov, Founder, CEO...
10th October
Enteractive CEO: Operators need to give players more recognition
Mikael Hansson, Co-founder of retention service provider Enteractive, has said operators need to start focusing on giving their customers some much-needed...
9th October
ASA bans Casumo advert offering welcome bonus to players searching for self-exclusion
A Casumo advert offering new players a 100% welcome bonus has been banned by the Advertising Standards Authority (ASA) from appearing...
8th October
3Radical Commercial Director: Gaming brands can build loyalty on an emotional level
Gambling Insider caught up with 3Radical Commercial Director Rachel Swann, who feels gaming firms are only starting to wake up to...
1st October
Interwetten named official betting partner of Greek Super League
Confirming Interwetten’s desire to strengthen its position in the Greek market, the operator has been named as the official betting partner...
27th September
Nordic panel: The challenges of industry assembly
A panel of executives gathered to discuss the challenges facing the Nordic gaming industry. Henrik Norsk Hoffmann, Partner at Nordic Gambling, moderated...
THE CEO SPECIAL
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
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