All Marketing News Articles

Lionel Messi promoted Kalshi’s World Cup campaign in a paid Instagram post, giving the prediction market operator unprecedented exposure as it expands through a sponsorship agreement with the Argentina Football…

The list of states in which prediction market ads are banned by Google is now two — Nevada and Ohio. Prediction market executives continue to contend that their platforms are…

DraftKings formally resolves MLBPA player rights case as wider legal challenges remain. A federal judge in Philadelphia has formally dismissed one of the most closely watched player rights cases in…

Deals leagues are cutting with prediction markets are eroding the value of the ones held by sportsbooks, which are working to insulate their marketing rights. As prediction markets’ list of…

With gambling sponsors set to disappear from Premier League shirts, clubs are turning to new partners, with CMC Markets reportedly in talks with Everton and Fulham. English Premier League clubs…

Polymarket is rolling out fees across most markets while introducing a referral program that shares up to 30% of trading revenue with users. Polymarket will expand its trading fees to…

Kalshi isn’t allowed to attach itself too closely to the NCAA or March Madness, but the prediction market is finding ways to market itself around the event. The NCAA is…

The 2026 March Madness begins with record-breaking bets, rising controversy, and a spotlight that stretches far beyond the court. The 2026 NCAA March Madness college basketball tournaments tip off this…

DraftKings has over half a million members on Discord. The market may not fully realize just how important a competitive advantage that is in the fight to convert casual sports…

Vegas-based personality Flavor Flav, MGM Resorts, and The Gist are preparing to honor Team USA’s female Olympians at a three-day, ‘She Got Game’ celebration in Vegas this July. Rapper Flavor…