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Marketing News

16th May
Fun88 secures Newcastle partnership
Online bookmaker Fun88 has entered into a three-year partnership with football club Newcastle United. Promoted to the Premier League for...
15th May
SportPesa announces sponsorship deal with Everton FC
English Premier League football team Everton FC has today announced a multi-million pound five year shirt sponsorship deal with African online...
9th May
Football Association considers cutting ties with betting firms
The English Football Association is reportedly considering cutting its commercial ties with both sports betting and alcohol firms at the end...
2nd May
Spanish online gambling market reaches record heights
Spain’s online gambling market has reached an all-time high with gross gambling revenues for 2016 soaring by 32.6% to €125.7m in...
20th March
Edgeless.io $2m crowdfunding leads the way for Ethereum-based gambling
Edgeless.io has raised over $2m to date, making it the most successful Ethereum-based gambling ICO in history. The company raised over...
14th March
Bwin confirmed as title sponsor of Grand Slam of Darts 2017
Bwin have recently announced that it will be sponsoring the Grand Slam of Darts for the first time under a new...
9th February
Betway becomes Grand National partner
Independent bookmaker, Betway has signed a seven-figure three-year deal with Aintree Racecourse to become the official betting partner of this year’s...
4th January
Ruben Sigala appointed CMO of Caesars Entertainment
Following a successful interim period, Ruben Sigala has been appointed Chief Marketing Officer of Nevada-based casino operator Caesars Entertainment. ...
9th December
William Hill no longer courtside advertiser at Australian Open
Organisers of the Australian Open, which will be staged in January, have confirmed that the logo of bookmaker William Hill will...
11th November
ICO seeks information from 400 online gambling companies over spam texts
The Information Commissioner’s Office has warned 400 online gambling operators it believes are using personal data to promote their websites. The...
26th October
BetOnBrazil launches new casino platform
UK licensed gaming start up Argyll Entertainment has launched its UK-facing sportsbook, with support from brand ambassador and former Manchester United...
26th October
FanDuel and DraftKings to pay out $12m for deceptive advertising
Two daily fantasy sports companies, FanDuel and DraftKings, have agreed to pay $6m each to the New York general attorney’s office...
20th October
Betway becomes an Authorised Betting Partner
Betway has just signed a three-year agreement with British racing to become an Authorised Betting Partner (ABP). Marketing Director...
7th October
Gambling adverts could face UK daytime TV ban
A report in today’s Times newspaper claims that operators could be facing a ban on TV advertising before the 9pm watershed....
20th September
Ladbrokes becomes title sponsor of Rugby League Four Nations
Operator Ladbrokes has penned a deal with the England’s Rugby Football League (RFL) that will see it become the title sponsor...
7th September
Coral Interactive earns double reprimand from the ASA
Coral Interactive has found itself in hot water after complaints to the UK Advertising Standards Authority (ASA) concerning two separate promotions...
2nd September
12Bet becomes Arsenal’s official betting partner in Asia
Premier League side Arsenal has announced that sports betting and online casino operator 12Bet is to become its official betting partner...
31st August
Ladbrokes earns ASA reprimand over Euro 2016 promotion
Ladbrokes has received a warning from the UK Advertising Standards Authority (ASA) regarding a promotion that ran on its news microsite...
23rd August
Betway renew West Ham sponsorship deal
Premier League football club West Ham United has announced the renewal of its sponsorship deal with Betway, which will see the...
9th August
The latest Premier League betting partnership deal is announced
TLCBet has been named as the official betting and gaming partner of Middlesbrough FC just four days before the start of...
2nd August
FanDuel announces rebrand alongside new season-long fantasy product
FanDuel has announced a shakeup of its branding, unveiling a major rebrand and announcing a new season-long fantasy product. The redesign...
1st August
William Hill secures a new football betting partnership
William Hill has been confirmed as the European betting partner of Premier League football club Everton, in an agreement described as...
28th July
SportPesa once again involved in a Premier League partnership
SportPesa has again targeted football’s Premier League for marketing its brand, as the operator has been confirmed as the official betting...
27th July
FanDuel has a UK licence
FanDuel is now on track to carry out its plans for a UK launch, after being granted a licence by the...
25th July
Hull City confirm Kenyan operator as new shirt sponsor
Premier League football club Hull City have announced a three-year deal with SportPesa to have the Kenyan operator as its official...
15th July
UK-facing operators spend nearly half a billion on TV adverts since 2012
The spend of UK-facing operators on TV adverts since 2012 is nigh on £500m, according to figures in a report compiled...
15th July
Betfair confirmed as a Barcelona summer signing
Betfair has been announced as the official betting partner of FC Barcelona in a deal that will last for the next...
13th July
Marathonbet warned by ASA over misleading free bet promotion
The UK Advertising Standards Authority (ASA) has issued a warning to operator Marathonbet concerning a misleading promotion, which failed to make...
5th July
Dafabet to remain as Sunderland shirt sponsor
Dafabet has extended its partnership with Barclays Premier League football club Sunderland to continue as its principal partner. The Asian...
17th June
Dafabet sign Burnley shirt sponsorship deal
Operator Dafabet has signed a multi-million pound agreement with Burnley to become the football club’s official shirt sponsor. Replacing Oak...
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