DraftKings expand into Europe

The Boston-based company allows players to compete in both single day and tournament match ups against friends and strangers, with results based on real player’s performances. Currently the site has an estimated eight million users despite being restricted in numerous US states.

DraftKings’ CEO, Jason Robins, said: “Sports fans in Europe are embracing the game inside the game through DraftKings’ contests and content. As we looked to expand our European footprint, it was an easy choice to launch in Ireland and Austria, given their renowned passion for sports.”

A full offering of DraftKings games and competitions will be available in both the Irish and Austrian markets. That includes seven football leagues, NFL, MLB, NBA, CFL, NHL, Golf, NASCAR, eSports and Mixed Martial Arts.

A press release on the company’s website explained that ‘both Ireland and Austria have strong sports’ cultures and dedicated followers’, which was part of the appeal of the expansion.

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Harrison Sayers

Gambling Writer

Harrison Sayers is a journalist and editorial professional specialising in the gambling and iGaming sector. He began his career at Gambling Insider, where he served first as Editorial Assistant (July 2017 – November 2017) and then as Staff Writer from March 2018 to October 2018, contributing news coverage and industry analysis to both the publication’s digital and print channels.

Since then, he has continued his career in gambling regulation and compliance journalism, working with GamblingCompliance and VIXIO where he covers regulatory issues and industry developments across European and African jurisdictions.

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