Gambling.com Group acquires mobile performance marketing company

Gambling.com will pay £3m in cash up front, with a potential earn-out of a maximum £4.5m based on the acquired company’s earnings performance over the next 12 months.

The two developers at the heart of the acquired business, Sabin Brooks and Mike Webb, have spent the past four years developing websites and mobile apps that specialise in gambling content for mobile users in a variety of jurisdictions.

The network focuses primarily on online casino and sports betting operators and drives more revenue from the United Kingdom than any other market.

Detailing the acquisition in a statement, Charles Gillespie, Gambling.com Group Chief Executive, said: “Sabin and Mike are talented developers and have built a fascinating business which does something new and different.

“For us this was a rare opportunity to do an acquisition of a business that actually innovates and has defined a new segment of the market. I look forward to building and improving all of our products alongside Sabin and Mike.”

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Robert Simmons

Gambling Writer

Robert Simmons served as a writer for Gambling Insider, where he was an active contributor from 2017 until 2018. Throughout his tenure, Robert executed in-depth market research and wrote over 500 news and press-release articles covering the global gambling industry under strict editorial standards and tight deadlines. He contributed editorial support to the production of five 100+ page Gambling Insider magazines, eight 25+ page Trafficology magazines, and five 25+ page special print focus editions. In addition, he produced 30 in-depth feature articles for print, secured over 30 contributions from external writers, and built long-standing professional relationships with industry stakeholders across all levels of the gambling sector.

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