Catena Media acquires German BrokerDeal.de for €3.6m

The deal, which includes all of Broker.Deal.de affiliate related assets, will see the payment of an initial up-front fee of €1.2m ($1.48m).  To complete the transaction, Catena will issue €360,000 ($430,000) worth of new company shares to offset this additional acquisition.

However, the fee includes an earn-out which could see the final acquisition cost rise to as much as €4.8m ($5.91m). This is based on the company meeting revenue performance targets over the next two years.

Broker.Deal.de allows individuals to compare and assess financial services brokers as well as a comprehensive affiliate program. The company generated an estimated €300,000 in sales during the last quarter and has been praised by Catena Media for its focus on ‘larger private investors’.

Commenting on the company’s acquisition, Henrik Persson Ekdahl, acting CEO of Catena Media, said: “I’m proud to welcome BrokerDeal.de to the Catena Media family and I’m very glad that Michael Hinterleitner, managing director of BrokerDeal.de, has decided to remain with the company following the acquisition.”

Catena Media recently acquired US based affiliate BonusSeeker.com for an approximated €8.93m ($11m) in March 2018, continuing a long period of growth which saw revenues rise 69% to €67.6m ($83.27m) during 2017.

Ekdahl added: “This acquisition is of strategic importance to Catena Media. In November last year, we took the first step in entering a new vertical, the financial services market. Since then, we have acquired assets and staffed up our organisation. We are now in a position to speed up this strategic initiative, and the acquisition of BrokerDeal.de demonstrates that this is happing right now.”

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Harrison Sayers

Gambling Writer

Harrison Sayers is a journalist and editorial professional specialising in the gambling and iGaming sector. He began his career at Gambling Insider, where he served first as Editorial Assistant (July 2017 – November 2017) and then as Staff Writer from March 2018 to October 2018, contributing news coverage and industry analysis to both the publication’s digital and print channels.

Since then, he has continued his career in gambling regulation and compliance journalism, working with GamblingCompliance and VIXIO where he covers regulatory issues and industry developments across European and African jurisdictions.

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