ActiveWins Media Director: 5G could open new options for retail

ActiveWins Media Director Bernadette Kelly believes 5G technology will present a raft of opportunities for online operators with retail locations.

ActiveWins Media Director: 5G could open new options for retail

With speeds of up to “100 times faster” than the average mobile connection, Kelly says 5G can have a transformational impact on digital gaming.

However, the ActiveWins Media Director also sees new options in the retail space, citing Vodafone’s recent use of holographic calling.

She exclusively tells Gambling Insider: “Recent testing of 5G mobile by tech providers worldwide has led to the success of holographic calling.

“With Vodafone, England and Manchester City women’s football captain Steph Houghton launched the UK’s first. Houghton appeared as a hologram to a football fan, giving her football tips live from the Vodafone Manchester office.

“This could open up a range of interesting options to online operators with retail locations.”

The overall impact of 5G could be staggering – if current predictions are anything to go by.

Kelly adds: “Imagine everything working 100 times faster than the average cellular connection and ten times the speed of the quickest home broadband.

“It is predicted 5G mobile could allow us to download a full film within 15 seconds, instead of up to an hour for slower connections.”

Kelly was speaking for the May edition of Trafficology. Register for free here to sign up to all Gambling Insider publications and read the full article when it is published. Click here to view the April edition of Trafficology, which is out now.

Topics
OnlineLand-BasedAffiliateFeature
Stay updated with GI
Follow Gambling Insider for independent news, analysis and industry expertise.
Tim Poole
Editor

Tim Poole was the Editor of Gambling Insider and a seasoned journalist with extensive experience covering the global gambling, sports betting and iGaming industries. In his role, Tim oversaw editorial direction, content strategy and quality across Gambling Insider’s print and digital platforms, ensuring the publication delivers authoritative news, analysis and insight to a professional B2B audience.

Visit Profile

Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.

More News