Operators: Anticipated Premier League return seeing extra attention for away teams
There is probably not an industry in the world that doesn’t have at least one company or employee excited by the return of the English Premier League.
For sports betting companies, the anticipation ahead of the competition’s return is understandably palpable.
And, in their eagerness to wager on England’s top flight, fans have been giving plenty of extra attention the prices of away teams, according to Betway.
The operator has told Gambling Insider recent German Bundesliga results – with home advantage lessening due to the absence of crowds – has swayed punters ahead of the Premier League’s long-awaited comeback.
After the suspension of the Premier League in March, due to the coronavirus pandemic, football has restarted across Europe’s premier competitions without supporters in stadiums.
A Betway spokesperson told Gambling Insider: “Like all football fans we’re delighted to see the return of the Premier League.
“Punters have whetted their appetite on the Bundesliga and other leagues which returned in the last few weeks, but I’d expect the vast majority of our Betway customers were waiting for more recognisable teams and more accessible live matches.
“We hope the action lives up to the billing. There had been extra attention on the prices for away teams to win matches after the home win % stats in Germany’s top-flight nosedived, but overall it’s a fair spread of business as we await kick off.”
Operator Interwetten has also welcomed the Premier League’s return, with the competition its “most important league” alongside the Bundesliga.
Meanwhile, Alistair Gill, racing Strategy Analyst at Kindred Group, told Gambling Insider this league is the “big one,” despite German and Spanish leagues recently returning.
“We have been waiting for this day eagerly since the first Premier League match was cancelled back in March – the safe return of Premier League football!” he said.
“Although we have slowly been seeing the return in recent week of other major European leagues, this is, for us in the UK, the Big One, and given the interest we have seen from players on the Bundesliga and La Liga, we have big expectations for the rest of the season.
“A bonanza of televised and free-to-air Premier League matches over the next 6 weeks is a huge boost for both Kindred and our players.”
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