Paf lowers annual loss limit by €5000

Nordic gaming operator Paf has lowered its annual loss limit for customers by €5000 ($5847) in a bid to greater strengthen its responsible gaming commitment.

The company first introduced a loss limit of €30,000 per year in 2018, making Paf the first international company to introduce such a limit. Last year, this was lowered to €25,000. After this additional reduction, the limit will now stand at €20,000.

Commenting on the loss limit reduction, Paf CEO Christer Fahlstedt, said: “We are proud to have been able to lower our loss limit by as much as a third in just two years.

“We see that our maximum limit effectively stops big spending players and prevents the personal tragedies that can occur when huge amounts are lost.

“We are now lowering the loss limit further to show that it is possible to survive as a gaming company without income from the biggest big players.”

The operator has estimated that the loss limit reduction will see revenue decrease by €2-3m per year. Last year, the group saw profit of €25.6m.

Paf was co-founded by The Red Cross in 1966. As a result, the charity organisation receives annual funding from the gaming operator. The Red Cross has also supported Paf’s decision to lower the annual loss limit.

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Owain Flanders
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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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