PointsBet announces Chicago Bears partnership

Through the agreement, PointsBet will become the NFL team’s first sports betting sponsor. The operator will benefit from full usage of the Bears’ IP, marks and logos, in addition to sponsorship opportunities to increase brand exposure.

PointsBet will also be offering Bears fans a unique sign-up code for its mobile app and access to special promotions.

Commenting on the new partnership, Johnny Aitken, PointsBet US CEO, said: “The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history.

“We are teaming up with a first-class organisation, supported by extremely passionate fans.

“Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors.”

PointsBet recently launched its mobile and digital product in Illinois, and is soon to go live with its retail offering in the state of Chicago.

Last week, PointsBet struck a similar sports betting deal with the Indianapolis Colts in the NFL. The operator already has partnerships with the Detroit Tigers in MLB, Indiana Pacers and Denver Nuggets in the NBA, and Colorado Avalanche in NHL.

Stay updated with GI

Follow Gambling Insider for independent news, analysis and industry expertise.

Add as a preferred source on Google

Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

Visit Profile