NetEnt expands DraftKings deal into new US markets

NetEnt has sealed an extension to its deal with DraftKings which will see the supplier soon launch its games with the operator in Pennsylvania and West Virginia. NetEnt will have the option to expand into new jurisdictions with DraftKings after launching in West Virginia. 

The deal includes NetEnt’s portfolio of casino games, such as Starburst, Gonzo’s Quest and Divine Fortune, in addition to a number of table games.

Commenting on the new deal, Brian Kraft, NetEnt vice president commercial, Americas, said: “DraftKings’ size and market presence make this launch one of the most significant to date.

“We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far.

“We are thrilled to have such a renowned operator on board as we enter new jurisdictions.”

NetEnt games have been live in Pennsylvania since July last year. The supplier also launched its portfolio of casino games with Wind Creek last month.

Last week, NetEnt further expanded its presence in the European live casino market through a new deal with Svenska Spel Sport and Casino in Sweden.

Through the agreement, NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games are all now live with the state-owned operator.

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Owain Flanders
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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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