IGT expands Asian footprint in deal with Philippine casino
International Game Technology (IGT) will provide its Advantage casino management system (CMS) to a new casino-resort in the Philippines.
Nustar Resort and Casino in Cebu is slated to open its doors later this year, now with IGT’s CMS, which it will purportedly use to build customer loyalty, facilitate day-to-day operations and leverage performance analytics.
This deal also positions Nustar to offer cashless gaming via IGT’s “Resort Wallet” technology, and will see the soon-to-open casino-resort become the first in Asia to deploy IGT’s Peak49 cabinet.
“As Cebu’s premier integrated resort, Nustar Resort and Casino prioritises partnerships with experienced and trusted suppliers such as IGT who can help us deliver world-class gaming entertainment and build strong guest relationships through future-forward technologies,” said Sabri Jaafar, Nustar Resort and Casino Vice President, EGM Operations.
Moreover, by agreeing to supply its CMS to Nustar, IGT has expanded its presence in the Asia-Pacific (APAC) region.
Dallas Orchard, IGT Chief Operating Officer, Gaming, APAC, remarked: “By powering its gaming floor with the IGT Advantage casino management system, Nustar Resort and Casino is equipped with casino technology that is proven throughout Asia and delivers highly advanced patron loyalty and casino floor optimisation tools.
“IGT’s world-class cabinets and regionally popular games such as Cash Cove and Ying Cai Shen will help Nustar Resort and Casino achieve its performance goals and differentiate itself through gaming experiences for the region.”
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