IBIA’s betting integrity network expanded in Africa through BetKing

Established in 2018, BetKing operates both online and retail betting services, with licences in Nigeria, Ghana, Ethiopia and Kenya. 

IBIA provides global betting integrity monitoring and alert platforms for fraud; BetKing will now feed into IBIA’s services, strengthening the integrity organisation’s presence in the African market.  

IBIA members account for over $137bn in global betting turnover per year and nearly 50% of all regulated online betting activity. 

The association, formed by operators, protects members from corruption with anti-corruption tools, which detect and report suspicious activity in members’ betting markets. 

Using information from sports and gambling regulators, IBIA has been able to utilise data and prosecute corruption, while growing its partnerships simultaneously. Its member base now extends to BetKing too. 

BetKing’s Head of Trading Operations, Karim Faith, said: “We are delighted to have joined the fight against corruption in sport and look forward to working with IBIA; and our colleagues across the industry in tackling match-fixing and all associated fraudulent activity.” 

Recently, IBIA extended its partnerships in the European market, with VBet signing up, which holds operating markets in Great Britain, Malta, France and Sweden. 

And in late April, IBIA reported that cases of suspicious betting dropped by 39% for Q1 2022, as a result of the organisation’s “substantially widened membership base in the first three months of 2022”.

IBIA CEO Khalid Ali spoke to Gambling Insider for a live GI Huddle at ICE London.

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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