Kambi agrees contract extension with Greenwood Gaming and Entertainment

The two groups first signed a multi-year sportsbook agreement in November 2018, and the expansion sees Kambi continue to provide Greenwood Gaming with its technology and services – including its Bet Builder product – across several US states.

“We are delighted to agree this contract extension with our valued partner Greenwood Gaming,” said Kambi CEO and Co-Founder Kristian Nylén.

“Since we first partnered in 2018, it has been fantastic to watch BetParx grow from a local operator in the Philadelphia area to a nationally recognised brand, and I am pleased that Kambi will continue to support the operator on its journey as it expands further across the United States.”

Parx Casino is Pennsylvania’s largest casino gaming complex. Greenwood Gaming is currently live with a Kambi-powered on-property sportsbook at the venue, and with retail partners Gun Lake Casino and Freehold Raceway in Michigan and New Jersey respectively. The BetParx online sportsbook is also live in all three states, with plans to enter additional states in the future.

BetParx Senior Vice President of Interactive Gaming and Sports Matthew Cullen commented: “BetParx is thrilled to continue working with Kambi and their award-winning technology as we grow our new, exciting brand nationally.”

Kambi is currently live in 17 US states, while in March 2022 it obtained regulatory approval for launch in Ontario, Canada. The approval from the Alcohol and Gaming Commission of Ontario allowed the supplier to launch with partners from day one of the market opening on 4 April 2022.

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Peter Lynch

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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