Kambi Group is the industry’s leading, independent provider of premium turnkey and standalone sports betting technology and services.




Kambi Group is the industry's leading, independent provider of premium turnkey and standalone sports betting technology and services.

Kambi's core sportsbook encompasses a broad offering, from scalable technology and odds-compiling through to customer intelligence and risk management, built on and delivered through a market-leading, sports betting platform. Through its recent acquisitions, Kambi Group offers market-leading UX and UI capabilities powered by front-end specialists Shape Games, and is also a global leader in the provision of esports data and odds with Abios.

Founded in 2010, Kambi has spent more than a decade focused exclusively on the sports betting vertical, building a cutting-edge and data-led turnkey product that delivers a superior user experience and provides partners with the freedom to differentiate. Today, its services not only include an award-winning end-to-end sportsbook but also an increasingly open platform and a range of standalone sports betting services which enable operators to engage and excite players to build market-leading positions.

3rd Gen Trading



Among Kambi's innovative sports betting services is 3rd Gen Trading - the next generation of trading capability for a market moving towards products that only complex algorithms and AI are capable of delivering.

Developed in-house, 3rd Gen Trading is powered by machine learning and rich data sets provided by Kambi's partner network and official data sources, enabling the pricing and changing of odds without human intervention. This fully automated algorithmic trading capability enables Kambi to offer more bet offers at a faster delivery speed than the rest of the market, as well as a higher level of combinability, delivered with greater efficiency.

Now available across all top football leagues and set to be rolled out across other data-rich leagues and sports, the technology was successfully launched ahead of the 2022 FIFA World Cup, stress-tested at scale in powering Kambi's entire pre-match offering.

Underlining its effectiveness, Kambi is able to publish its full offering on event creation, with a pre-event offering of more than 500 markets going live within 90 seconds of the final whistle during the World Cup. Furthermore, the proportion of Bet Builders placed as a percentage of total bets was up 50% compared to UEFA Euro 2020, highlighting the importance of the enhanced combinability that Kambi's 3rd Gen Trading unlocks.

Learn more about Kambi and its 3rd Gen Trading capability at Kambi's Festival of Sportsbook 2023. Pre-register here: https://info.kambi.com/festival-2023

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