Flows and Finnplay sign partnership agreement

The deal will allow Finnplay’s casino and sportsbook customer base throughout regulated markets to build features and applications without code. It will also aim to increase innovation via Flows’ automation technology.

“We are always looking for ways to create more convenience and efficiency for our operators,” said Finnplay Managing Director Jaakko Soininen.

“Flows will provide an easy-to-use tool that builds automations that save time and enhance functionality on top of what is already available from our platform.”

Flows, which allows its partners to orchestrate different data points from one place, works with affiliate networks, operators and suppliers.

Flows Director of Sales Domenico Mazzola commented: “We are really happy to have partnered with Finnplay. It’s great to see an ambitious company mirror our ambitions and recognise the importance and the benefits that Flows’ no-code automation can bring to their business. 

“Finnplay marks our first partnership within the Nordics and we look forward to building a long-term relationship with them and welcoming their clients to Flows in the not too distant future.”

Flows last month put pen to paper on a new partnership agreement with Pragmatic Solutions, with the latter gaining access to the former’s no-code innovation platform. The tool is designed to simplify and streamline software development.

In this regard, the platform provider has gone live on Pragmatic’s so-called Integration Hub, allowing the company’s existing customer base to utilise Flows’ offering.

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Peter Lynch

Journalist

Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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