Bragg launches new content and technology with Rush Street in New Jersey

The supplier says its deal with Rush Street Interactive further expands the company’s reach in the US. 

New content Bragg has made available on Betrivers.com includes its Atomic Slot Lab studio, which follows the launch of its Remote Games Server in the state.  

Other titles included on Betrivers.com are Indigo Magic, Galaxy Gaming, Bluberi and Incredible Technologies.  

There will be more titles arriving next year too, as part of Bragg’s new studio partnership with Sega. Such future titles will include Sammy Creation, King Show Games and Gaming Arts.  

Bragg and Rush Street already have existing partnerships having launched in both Ontario and Michigan earlier this year.  

Bragg Gaming Group President and CEO Lara Falzon said: “We already see strong demand for our games in New Jersey, where our Wild Streak Gaming and Spin Games studios have been live for several years.  

“Now this rollout of our new RGS technology in the market with Rush Street’s BetRivers brand unlocks our rich new US content roadmap to a new group of players. 

“We are pleased to extend our long-standing partnership with Rush Street whose well-established brands and broad reach make it the perfect partner for us as we set out to further grow our presence in North America and introduce our premium content to local audiences.” 

Rush Street Interactive CEO Richard Schwartz added: “From our experience of working with Bragg in several markets, we know that its slot content is of the highest quality and resonates well with our players.  

“We are pleased to launch the portfolio in New Jersey at Betrivers.com to further enhance and strengthen our partnership and bring our BetRivers customers best-in-class casino content.” 

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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