All Partnerships News Articles

Lionel Messi promoted Kalshi’s World Cup campaign in a paid Instagram post, giving the prediction market operator unprecedented exposure as it expands through a sponsorship agreement with the Argentina Football…

Inverness Caledonian Thistle’s new BetGoodwin shirt deal comes just as Premier League clubs prepare to drop gambling shirt sponsors, highlighting a growing divide in British football. Less than a year…

Deals leagues are cutting with prediction markets are eroding the value of the ones held by sportsbooks, which are working to insulate their marketing rights. As prediction markets’ list of…

The NBA’s partnership with PrizePicks highlights a growing tension over the league’s commercial strategy. PrizePicks is now the NBA’s official Daily Fantasy Sports (DFS) Partner. Under the multi-year deal the…

An £80 million ($106 million) sponsorship gap looms as Premier League clubs struggle to replace gambling shirt deals ahead of next season. The Premier League’s (EPL) upcoming ban on front-of-shirt…

With gambling sponsors set to disappear from Premier League shirts, clubs are turning to new partners, with CMC Markets reportedly in talks with Everton and Fulham. English Premier League clubs…

MLB becomes the latest — and biggest — US sports league to partner up with a prediction market. Major League Baseball has entered the realm of prediction markets, announcing deals…

As long as the deals remain legal, English Premier League soccer clubs are still cashing in on gambling sponsorships. Premier League clubs continue to sign sponsorship deals with unlicensed gambling…

Polymarket plans to introduce AI-powered monitoring tools developed with Palantir and TWG AI as prediction markets face growing scrutiny over insider trading and market manipulation. Polymarket has announced a partnership…

Prediction markets are on all leagues’ radars, and it seems just a matter of time before the major ones claim their slice of the pie. While the NFL insists its…