Popiplay partners with First Look Games

Swedish iGaming studio Popiplay has partnered with First Look Games for the use of its While Label Client Area solution.

Popiplay partners with First Look Games

The agreement allows Popiplay to showcase its full suite of slots to existing and potential operator partners.

The First Look Games White Label Client Area, which is based on the First Look Games Platform but has been further developed to support operator access and asset delivery, has been tested with up to 30TB of allocated space and 800,000 active files, and with individual file sizes up to 10TB.

Popiplay Co-Founder and Chairman of the Board Nikola Teofilovic commented: “One of the greatest challenges we face as a rising star studio is getting our games in front of operators and being able to show them the highly engaging and entertaining experience they provide.

“Our First Look Games-powered Client Area allows us to do just that without having to dedicate time, resources and capacity to building it from scratch. This is a very important partnership for us, and one that we believe will allow us to secure additional operator integrations at scale and at pace.”

Popiplay can use its personalised client area to host game sheets, images, videos, demo games and other large assets.

“This is a great deal for First Look Games and for Popiplay, with the studio able to showcase its incredible suite of cutting-edge slots to existing and potential operator partners,” said First Look Games Co-Founder Tom Galanis.

“A Client Area is a vital promotional tool for studios, but they take significant resources and capacity to build, something that most studios, and especially smaller, start-up developers, simply do not have.

“Our ready-to-roll-out White Label Client area is the perfect solution, allowing studios such as Popiplay to showcase their slots easily and cost-effectively. Of course, they also have the option to automatically sync with the First Look Games platform, unlocking even more benefits.”

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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