Pariplay grows Ignite programme via Jelly Entertainment partnership
NeoGames subsidiary Pariplay has further grown its Ignite programme through a partnership with UK-based game studio Jelly Entertainment.
Jelly becomes the latest group to join Pariplay’s Ignite programme, with the latter keen to expand the initiative that already comprises several game developers.
The game developer will have access to the programme that allows for entry to all regulated markets that Pariplay is active in, as well as being able to utilise the provider’s global distribution network. Furthermore, Jelly can create games through Pariplay’s turnkey development framework.
“Our Ignite programme has proven to give emerging developers the chance to roll out their portfolio to a huge range of operators, as well as create amazing game content,” said Pariplay Director of Partnerships Callum Harris.
“This initiative is one we’re very proud of, and we’re extremely happy to add Jelly to its ranks. We hold Jelly in high esteem for their innovative spirit, top-notch quality, and ability to deliver captivating and entertaining games, and look forward to our collaborations together.”
Pariplay noted that the programme supports any coding language, and allows content to be built quickly and with substantially lower costs.
Jelly Entertainment Marketing Lead Victoria Newbolt commented: “We are delighted to join Ignite, as we look to further scale up our global reach. Being selected to join is further validation of our company’s rising talent.
“The sheer scope of Pariplay’s distribution network gives it a huge advantage, and we can’t wait to see our games live with some of its partners.”
Last month, lottery supplier EQL Games partnered with Jelly to offer new content for iLottery platforms in the US and abroad.
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