Texas Motor Speedway partners with multiple companies, maintaining WinStar deal
With the start of the 2023 racing season, Texas Motor Speedway (TMS) has announced the extension of several partnerships as well as the establishment of two new partnerships with Texas-based companies.
With the start of the 2023 racing season, Texas Motor Speedway (TMS) has announced the extension of several partnerships as well as the establishment of two new partnerships with Texas-based companies.
With these multi-year partnerships, Quick Cash, WinStar World Casino and Resort, CoServ, Zimmerer Kubota and The Dallas Morning News will continue to serve in their current responsibilities with TMS.
Both Niece Equipment and Yesway’s Allsup’s Convenience shops have signed multi-year contracts to become Texas Motor Speedway’s official partners.
Mark Faber, Texas Motor Speedway Executive Vice President and General Manager, said: “Partnerships mean everything in the sports business world so it’s very gratifying to announce that strong companies like Speedy Cash, WinStar World Casino and Resort, CoServ, Zimmerer Kubota and The Dallas Morning News are continuing their partnerships and support of Texas Motor Speedway.
“It’s just as gratifying to announce our new relationships with Niece Equipment and Yesway’s Allsup’s Convenience Stores as Official Partners of Texas Motor Speedway.”
The 2023 Texas Motor Speedway event programme takes place from April 1-2.
The partnership includes naming rights for the product, a 6,500-seat events venue at Winstar, which is scheduled to open in 2023. It will be referred to as Lucas Oil Live.
Jack Parkinson, Winstar World Casino and Resort General Manager, said: “Our guests will be able to enjoy an electric atmosphere in a venue that’s almost twice the capacity of our previous venue and offers added amenities that enhance the live entertainment experience.”
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