Keith Wall appointed SB22 Strategic Advisor

The former Vice President of Sports Betting Commercial at FanDuel – who has more than 15 years of industry experience – has been brought in to support SB22’s continued expansion.

“I am thrilled to be joining SB22’s outstanding executive team at such an exciting time for the company,” said Wall. “Despite being a relative newcomer, SB22 has already established itself as one of the most innovative sports betting companies anywhere, with multiple industry-first solutions.

“I’m really looking forward to being a part of such a seasoned group of talented people who are clearly taking SB22 to major player status in this dynamic industry.”

In his new position, Wall will work closely with SB22’s executive team as the company aims to roll out its suite of products and services in the US and international markets.

“We are excited to have Keith join our team as a strategic advisor,” said SB22 Chief Commercial Officer Vik Shrestha. “To have the opportunity to work with a good friend who also happens to be hands down one of the best executives in the industry is extraordinary. 

“His global experience and demonstrable track record of success will prove invaluable as we grow and expand our business.”

SB22 noted that it offers a range of sports betting solutions and related technology to operators, including its GLI-33-certified omni-channel platform with promotional capabilities and immersive betting solutions.

SB22 Chief Operating Officer Vladimir Jovanovic commented: “Having worked closely with Keith for years and successfully launched numerous sports betting operations together across the US, I’ve experienced first-hand his strategic planning and execution capability.  He is a fantastic addition to our team.”

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Peter Lynch

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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