Kwiff and BetMakers extend collaboration

Through the deal, Kwiff players will continue to have access to 250,000+ races annually.

Betting service Kwiff has extended its partnership with BetMakers Technology Group for its horseracing and greyhound services.

Players of Kwiff will continue to have access to up to 250,000 races annually from 20+ countries thanks to the agreement. Additionally, Kwiff’s trading technology and risk management tools will be used with BetMaker’s pricing manager system.

BetMakers’ horseracing solutions include traditional win and place fixed odds markets, pari-mutuels, tote exotics and fixed odds derivatives.

Charles Lee, Kwiff CEO, said: “When we introduced racing, we wanted to do it our own way and have an innovative approach to the sport led by our proprietary technology.

“BetMakers proved to be the perfect partner, their technological approach has worked well with our in-house teams and from launch to the current day we have seen racing go from strength to strength within our supercharged sportsbook. I’m delighted to continue our partnership and work with Jake and the BetMakers team.”

Jake Henson, BetMakers CEO, said: “We are thrilled to extend our partnership with Kwiff who have grown their racing product exponentially since launch. BetMakers are committed to continuing to evolve our best pricing service to support the Kwiff approach while streamlining racing feeds data and connecting Kwiff to rights owners and racetracks worldwide.”

In March, Kwiff extended its partnership with Xtremepush. This follows the original contract’s signing in September 2022.

With this partnership, Kwiff can access the CDP Platform and Omnichannel Customer Engagement from Xtremepush.