Camelot Illinois to rebrand as Allwyn North America
The rebrand comes with aims of better brand recognition.
Multi-national lottery operator, Allwyn, has announced that Camelot Illinois has been rebranded as Allwyn North America.
Back in February, Allwyn announced the completion of its acquisition of Camelot UK Lotteries, a company that was previously owned by the Ontario Teachers’ Pension Plan Board.
Allwyn has an industry presence in Europe, and a growing presence in North America, with ambitions to further invest in the North American market. This rebrand will support Allwyn to achieve greater brand recognition in North America.
No changes have been made to the Allwyn North American management team, its business focus, products or services since the acquisition by Allwyn.
Robert Chvátal, CEO of Allwyn Group, commented: “North America is an important market for Allwyn, where we see strong potential for future growth.
“Our entry into North America builds upon Allwyn’s strong track record of successfully operating lotteries across Europe, delivering value to our customers, focusing on player protection and growing lottery returns to communities.
“Camelot Illinois and Allwyn share the same passion for generating more for good causes, and today marks an exciting step in our continued journey to achieve this under the Allwyn brand.”
Wayne Pickup, Allwyn North America CEO, added: “We remain committed to serving our customers, engaging players and growing lottery revenue to benefit the communities they serve. Leveraging the global resources, expertise and talent across the Allwyn group will serve to strengthen the results we help the State of Illinois and all our customers achieve.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
