Kaizen Gaming’s Betano partners with Club Atlético River Plate
A year after launching in Argentina, Betano has partnered with one of the biggest clubs in the country.
Key points:
– Kaizen Gaming has signed a partnership with Argentinian football club, Club Atlético River Plate
– Betano will be the brand featured on the front of the players’ shirts
– The partnership will be active immediately, meaning it will start from the current season
Kaizen Gaming has signed a partnership with Club Atlético River Plate through Betano, its online sports betting and iGaming brand.
This will position Betano as River Plate’s main and front-of-shirt partner, and this agreement will run for the current season.
Julio Iglesias, Kaizen Gaming CCO, said: “River Plate is a global footballing institution with one of the largest fan bases in the world and a history dating back over 120 years.
“As soon as we started speaking with the club, we knew we had found a partner who shared our values and relentless drive to raise the bar and set the highest standards in everything they do.
“The club and its fans’ passion for football is second to none, and it is exciting to be joining them on the next chapter of their illustrious history. At Betano, we are always aiming for the top.”
Kaizen Gaming hopes the partnership with the Argentinian football club will further establish the Betano brand, which only launched in the jurisdiction around a year ago.
As for River Plate, this partnership represents an international expansion from the club, as well as a diversification of revenue streams.
Jorge Brito, River Plate President, said: “Partnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision.
“Through its sponsorships of the CONMEBOL Copa América™ 2024 and the Argentine Professional Football League’s “Torneo Betano”, Kaizen Gaming has reinforced its leading role in the world of sports. River Plate is also a global leader in sports marketing, backed by a passionate fan base, an iconic stadium and an unmatched record of over 85 consecutive sold-out home matches.
“We are proud to be the most followed club in the world. With this partnership, we continue to grow, break new ground, and we’re excited to welcome Betano to the River Plate family.”
Good to know: Club Atlético River Plate, also known as Carp, was founded in 1901 and has more than 350,000 members, which places it in the top three largest sports clubs in terms of memberships
Stefano Di Carlo, River Plate’s General Secretary, added: “This agreement is the result of a long-term strategy we have been developing to consolidate the club as a global leader, backed by its institutional strength and more than 120 years of sporting success.
“The fact that an international brand like Betano has selected us as its partner speaks volumes about the strength of the River Plate brand worldwide and the confidence our institutional and sporting project inspire.”
Recently, Betano also partnered with MGA Games as part of its expansion into Portugal and Belgium.
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