Playzia expands reach through Novibet partnership
Through this agreement, Novibet players will gain access to Playzia's portfolio of in-house games.
Key points:
– Playzia has partnered with Novibet to expand its presence in the regulated Greek market and other key territories
– The deal provides Novibet players access to Playzia’s portfolio of in-house games
Playzia has announced a new partnership with operator Novibet. The collaboration aims to boost Playzia’s reach in the regulated Greek market and other territories where Novibet maintains a presence.
As part of the agreement, Novibet will integrate Playzia’s portfolio of in-house developed titles into its platform. These include established titles such as Billionaire Rhino and Cosmos Cash, along with recent top performers such as Medusa Mystic Reels Megaways, Zeus’s Thunderstrike and T-Rex Treasure Hunt Megaways.
The games are built to incorporate a range of mechanics, including Hold and Win Jackpots, Persistent Collection and Stacked Wilds in Free Spins.
Commenting on the new deal, Vlad Modorcea, Chief Product Officer at Playzia, stated: “Teaming up with Novibet is a significant milestone for Playzia as we continue to grow our presence in regulated markets.
“Novibet has a stellar reputation for delivering top-tier gaming experiences, making them an ideal partner for us. We are eager to see players engaging with our games and experiencing the unique entertainment Playzia brings to the table.”
Good to know: Playzia recently ventured into branded content through an exclusive deal with ITV to produce games based on the Love Island franchise
Foteini Matthaiou, Casino Product & CRM Director at Novibet, added: “At Novibet, we are committed to elevating the player experience through strategic alliances.
“Welcoming Playzia’s dynamic game portfolio is a natural next step in delivering innovative, high-quality content that resonates with our players in Greece and beyond.”
This partnership is part of Novibet’s broader strategy to expand its gaming portfolio, following a similar content integration deal with Reevo earlier this year.
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