Capture the next generation of players with esports odds
Reaching millennials is growing harder for advertisers, given the wide array of entertainment options they are presented with each and every day.
So what can sportsbooks do to reach them?
The addition of esports to the sportsbook is a great option, given that roughly 30% of the esports audience is between the ages of 25-34. It is however important to treat esports as its own entity. After all, esports fans are of an entirely different demographic than sports fans, which means that they have other product expectations. To successfully navigate these waters, it`s important to understand esports fans and what they want.
Abios was founded by gamers in the dawn of esports in 2013. Since then, we`ve provided the industry with esports data and technologies to create added value for various stakeholders. Now, we`re leveraging our experience in esports to create an odds offering that truly engages the esports audience.
1. Bring live markets to play
To create engaging live markets, we believe it’s important to have access to the fastest data. Through Bayes Esports and other leading rights holders, Abios has acquired official esports data for some of the largest tournaments including League of Legends World Championships, ESL Pro League and much more. This powers our odds models with the speed and precision necessary to create fast and engaging live markets with high uptime.
2. Player propositions
While many sports fans have deep team affiliations, a recent study by McKinsey suggests that esports fans follow individual players to a greater extent. For esports fans to be able to bet on their favourite players, we produce player propositions for the most popular players of each team.
3. Get players in on the action with bet builders [Upcoming feature]
Many esports titles such as Counter-Strike and League of Legends have engaging gameplay with various objectives to capture within a match. This creates an ideal environment for allowing players to combine individual bet offers that ultimately raise the stakes and make the offer more exciting.
4. Choose a supplier that is licensed in the markets that matter
The regulatory landscape is growing in complexity, as several new regions regulate sports betting and others impose stricter legislation on sportsbooks and suppliers alike. This makes it all the more important to work with a supplier that is licensed in the markets that matter. As a wholly-owned subsidiary of Kambi, Abios is licensed, compliant and only operates in regulated markets with licensed sportsbooks.
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