Updated

Gustaf Hagman

Swedish

Founder and CEO
LeoVegas

Hagman is the Founder and CEO of LeoVegas, a Swedish mobile gaming company and provider of online casino and sports betting services. This includes video slots, progressive jackpots, video poker  and live betting offered to a number of international markets. LeoVegas Gaming is a subsidiary of MGM Resorts International.
Education
  • Stockholm Business School - Economics

MAJOR ACHIEVEMENTS

During his career, Hagman has continually shown himself to be a skilled entrepreneur. Before LeoVegas, he created VSMarkets.com – which allowed players to bet on the stock market – Net Gaming and other ventures.

In 2022, LeoVegas donated SEK 500,000 ($49,000) to the Red Cross in support of their essential, lifesaving work in Ukraine. 

August 2021 saw LeoVegas announce a partnership with esports data and technology company Abios. The agreement allowed LeoVegas access to Abios’ real-time widgets and apps to aid in user engagement with their esports offerings. 

Also in 2021, LeoVegas agreed to purchase Expekt for €5m. The company signed a deal with Italian Serie A club AS Roma earlier in the same year to become the club's official Online Infotainment Partner.  

AWARDS

In February 2023, LeoVegas won the "Online Casino of the Year Award" at the Global Gaming Awards London for the sixth time.  

EMPLOYMENT

Since LeoVegas was founded in 2011, Hagman has been serving as the company’s CEO.

Hagman has continued in this role even since MGM Resorts International acquired LeoVegas in September 2022.

In April 2023, LeoVegas (as a subsidiary of MGM Resorts) announced the purchase of Push Gaming.

PRODUCTS LAUNCHED

In 2022, LeoVegas launched new tech hubs in Poland and Spain and entered the newly regulated market of Ontario. 

The group also joined The Netherlands Online Gambling Association (NOGA) in May 2021. LeoVegas introduced instant and individually personalised deposit limits across its UK brand portfolio in the same month.  

In March 2018, LeoVegas acquired UK online casino operator Rocket X; in October 2017, the company acquired Royal Panda to expand into regulated markets.  

Meanwhile, 2017 saw LeoVegas sign a two-year deal with EFL Championship club Brentford to become its new shirt and title sponsor, while in March 2017, LeoVegas acquired 100% of the Italian operator Winga SRL.

LeoVegas enjoyed a particularly fruitful double sponsorship in 2023, with its executives attending the Champions League final in Istanbul as partners of both Manchester City and Inter Milan.

“From day one, my LeoVegas journey has been full of amazing surprises, with twists and turns and a few bumps along the way. But I think 2022 has had some of the best and most impressive moments: even at the start of the year, if someone had said to me that by the end of it, we would be part of one of the world’s biggest entertainment companies and breaking records in the UK, I would have struggled to believe them” Gustaf Hagman

Interviews and public speeches

In the 2021 edition of Gambling Insider's CEO Special, Gustaf Hagman spoke at length about his life and career as an entrepreneur.

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