


CEO
Flutter Entertainment UK & Ireland
Ian Brown is the former CEO of Flutter Entertainment’s UK & Ireland division, known for driving transformation, market growth, and customer‑focused innovation across leading brands like Paddy Power, Betfair, and Sky Bet.




Ian Brown took over as CEO of Flutter Entertainment’s UK & Ireland division in September 2022.
In June 2023, Richard played a key role in securing a five-year extension with Flutter-owned operator Sky Bet and the English Football League (EFL). Steve Birch, Sky Bet COO, said, “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are, and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.“
Ian Brown was in charge at the Global Gaming Awards London 2023, when Flutter-owned UK brand Paddy Power was named Retail Operator of the Year.
Ian began his business career as a Senior Partner at Oliver Wyman (Formerly Mercer Management Consulting) between 1998 and 2014.
During his time at Oliver Wyman (OW), Brown founded and led three global consulting practices: travel and leisure, distribution and wholesale, and pricing, sales, and marketing. He also co-founded OW’s digital practice.
In May 2014, he was appointed CEO of Rentalcars.com, where he oversaw fundamental transformations to the business and its culture for over five years.
Later, he served as the CEO of Booking.com’s sister company, BookingGo, from January 2018 to October 2019.
University of Oxford-educated (from 1993-1997), Ian Brown replaced Conor Grant as CEO of Flutter Entertainment UK & Ireland in September 2022. He was responsible for the Paddy Power, Sky Betting and Gaming, Betfair, and Tombola brands in the UK and Ireland up until his departure in January 2025. Flutter Entertainment UK & Ireland appoints Kevin Harrington as CEO to succeed Ian Brown.
A: Ian Brown is the former CEO of Flutter UK & Ireland.
A: Ian Brown became CEO of Flutter UK & Ireland in September 2022, succeeding Conor Grant.
A: Ian Brown has a distinguished career in senior company management, having served as CEO of Rentalcars.com and Booking.com’s sister company, BookingGo.
A: His greatest achievement was overseeing the English Football League’s signing of a five-year extension with Flutter-owned operator Sky Bet.
A: Ian Brown was succeeded as CEO of Flutter UK & Ireland by Kevin Harrington. Harrington took over the role in January 2025, following an organizational restructure within Flutter Entertainment