Ladbrokes launches new 5-a-side bet

By Owain Flanders

UK-based bookmaker Ladbrokes has announced the launch of a new accumulator 5-a-side bet, in partnership with long-term existing suppliers Banach and Opta.

Through the new 5-a-side bet, customers will be able to create their own 5-a-side team from players in games in the English Premier League, UEFA Champions League, German Bundesliga, Italian Serie A, Spanish La Liga and French Ligue 1.

The bettor will generate an accumulator price based on statistics for each chosen player. Players will be able to choose from one of six team formations and pick five players from nine types.

Football data provider Opta will provide Ladbrokes customers with statistics to assist them when picking teams and attributes.

Ladbrokes will be supporting the launch with a marketing campaign across TV, radio, print and digital channels. The campaign will feature the slogan: “An epic new way to bet.”

Commenting on the new launch, Stew Townsend, Ladbrokes head of brand marketing, said: “Our research shows that fans love following their favourite players throughout the match and this bet was developed with that in mind.

“We wanted to create a product that centred upon player ability and Ladbrokes’ 5-A-Side combines elements of Fantasy Football and Football Manager.”


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