Published
Sports BettingIndustryeSports

AC Milan enters world of esports with QLASH partnership

AC Milan has agreed a partnership with leading esports organisation QLASH, as the Italian football club enters the growing industry for the very first time. 

acmilan

The deal will see the Serie A club compete in various events throughout the world of esports, under the name ‘AC MILAN QLASH.'

QLASH, recently honoured with the Best Italian Team award in gaming, will join forces with the footballing giant as they participate in football simulation and other esports competitions. 

Major upcoming events include the FIFA Global Series and FIFA Club World Cup, as well as one of the leading mobile gaming titles, Brawl Stars. 

“We're happy to announce this brand-new partnership with QLASH,” said Casper Stylsvig, AC Milan's chief revenue officer. 

“We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we're delighted to be embarking on this new adventure in the world of Esports in partnership with a leading company like QLASH.” 

Luca Pagano, QLASH co-founder and CEO also expressed his delight at the partnership: “For traditional companies that have the courage to adjust and embrace innovation, Esports can represent a huge growth opportunity.  

“We are thrilled and proud that AC Milan decided to pick QLASH as their Esports arm, not just for operation, but also at brand and commercial levels.” 

Luckbox CEO Quentin Martin recently spoke to Gambling Insider about the potential of esports betting in the future. He argued esports betting would ovetake traditional sports betting in his lifetime. Click here to read the full Q&A.

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Scientific Games
Esportes Gaming Brasil
LeoVegas
Kalshi
Follow Us

Taking stock: Counting on crypto

Gambling Insider tracks the value of the biggest cryptocurre...

In focus: MiFinity

A trusted payments partner for the iGaming industry....

Panel: LatAm and crypto lead the way

During the SBC Summit Americas in Florida, executives from N...

In focus: Spayz.io

Payments that actually work for iGaming operators…...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the Lead Partner

A message from BetConstruct - Lead Partner of the Global Gam...

The year in review

The Event Manager of the Global Gaming Awards reviews the mo...

Casino Operator of the Year 2025

We present to you the 2025 Shortlist for the Casino Operator...