Stats Perform has announced a 10-year deal to distribute the European Handball Federation’s (EHF) premium club and national team competitions to licensed sportsbook operators.
The data and AI technology SportsTech firm will distribute the competitions through its Watch&Bet video streaming service.
The agreement will bring over 500 live-streamed handball matches per season across the sport’s most-watched competitions to Stats Perform’s regulated betting partners.
“Handball is one of the leading indoor sports for watching and betting and its popularity is growing across Europe and beyond,” said Stats Perform chief rights officer Alex Rice.
“To have secured competitions like the EHF Champions League and the European Championships (EUROS) for the next 10 years enables our sportsbook partners to provide their customers with a seamless, consistent, premium handball betting and streaming experience.”
The deal is part of the 10-year exclusive media and marketing rights partnership between DAZN Group, Infront, and the EHF and EHF Marketing GmbH (EHFM). That partnership began in July earlier this year, and aims to unlock new commercial opportunities for all EHF competitions, in areas such as sponsorship, media rights, digital marketing and production.
Stats Perform distributes its Watch&Bet video and sports data to operators on mobile, online and in land-based sportsbooks.