GI Huddle Sweden series: Part 1 - Gustaf Hoffstedt on channelisation

By Tim Poole

It's a new month for 2021 with February upon us, and for the GI Huddle a new series following our inaugural four-part special on problem gambling.

With the headlines and controversy it has created since re-regulating in January 2019, what better market to focus in on first than Sweden?

Covering a breadth of topics from the Swedish market, joining us later in the series will be Erik Bergman, Gustaf Hagman and more. But our first guest is another Gustaf – Hoffstedt.

Hoffstedt has been the Secretary General of BOS, The Swedish Trade Association for Online Gambling, since 2015 and previously served as a member of the Swedish Parliament.

BOS represents online gaming operators and suppliers currently active in the Swedish gaming market.

On the GI Huddle, Hoffstedt discusses channelisation, regulation and the black market threat – also giving his view when asked about the validity of this threat, a hot topic currently in the UK.

Whether you are new to the Swedish market, or exasperated with the stories coming out of Swedish gambling on a weekly basis, click below to watch Hoffstedt's interview in full:


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