Leeds United has teamed up with digital payments company, Skrill, owned by Paysafe Group, which works closely with the gambling sector.
The sponsorship deal will be activated immediately and will be evident in Leeds United’s home game tomorrow afternoon.
Skrill provide a platform which supports multiple payment methods in over 120 countries. The deal would mean Leeds United can promote its brand to millions of Skrill users across the globe.
As part of the deal, Skrill will become a live payments option on Leeds United’s global online store. Skrill will see its name promoted across all online channels including the website and mobile app.
Skrill branding will also be displayed via LED across the football clubs stadium, which will be seen by nearly 38,000 in the stadium and millions who watch live games at home.
Leeds also currently works with gambling operator SBOTOP, which is the club's prinicipal partner and shirt sponsor.
Lorenzo Pellegrino, CEO of Skrill, said: “We will be making the most of this new relationship to add value to the club’s payment ecosystem, and our own valued customer and partner base, to make it a winning formula all round.
“With the eagerly anticipated return of fan presence at football stadiums and the incredible season which Leeds United is having, I can’t think of a more exciting time for Skrill to be entering into this partnership.”
Andrea Radrizzani, chairman of Leeds United, added: “We are delighted that Skrill is joining us as a partner.
"Both Skrill and Leeds United are dynamic forces in our respective industries, challenging the status quo and going through a particularly exciting time in our journey.”