The Ultimate Fighting Championship (UFC) has become the latest organisation to join the American Gaming Association’s (AGA) responsible sports betting campaign.

The mixed martial arts organisation has pledged its support to ‘Have A Game Plan. Bet Responsibly,’ the AGA’s public service campaign which aims to educate sports fans on the importance of responsible sports betting.

UFC will use its own digital, broadcast and in-venue assets to promote the campaign, which was launched by the AGA in 2019.

“As sports betting expands nationwide, professional sports leagues recognize the need to educate fans and ensure they’re wagering safely,” said AGA president and CEO Bill Miller. 

“We’re thankful to see this campaign grow as progressive leagues like UFC lend their considerable voice to this important effort. UFC’s commitment is important to engage, educate and encourage their fans - some of whom may be placing bets for the first time - to wager responsibly.”

UFC joins the PGA TOUR, the National Hockey League, NASCAR, FanDuel, the Vegas Golden Knights and Monumental Sports and Entertainment as official campaign partners.

UFC president Dana White commented: “We have the most passionate, die-hard fans of any sport and they love to bet on UFC, but it’s important they do it responsibly.

“We’re proud to work with the AGA and get behind this campaign to encourage our fans to make smart decisions and promote responsible gaming.”