Pinnacle has announced a partnership with in-play odds originator DeckPrism Sports. The deal will see the online bookmaker further enhance its in-play betting experience through the use of DeckPrism Sports’ proprietary models.

Pinnacle will combine its advanced risk management platform with Deck Prism Sports’ modelling capability and advanced technology.

“Everyone knows that in-play betting is where the action is nowadays,” said Pinnacle trading director Marco Blume. “It’s great for the customer, but it presents a unique challenge to a bookmaker.

“We’ve partnered with DeckPrism Sports because they are head and shoulders above others in this field. Through this collaboration, we’re setting the gold standard for the industry to follow. We had a great product before, but now our pricing will be even faster, as we continue to improve the in-play experience for our customers.”

Through the partnership, both groups aim to provide Pinnacle customers with more opportunities to bet during sports events.

DeckPrism Sports co-founder and chief architect Ed Miller commented: “Pinnacle is one of the top names in sports betting across the globe and we are thrilled to be able to work with them to ensure their customers enjoy a more seamless in-play betting experience.

“This is an exciting partnership for both parties and it is a testament to the quality of our product that we can help improve the great work Pinnacle is already doing.”