Bojoko research: Operator fees reducing 45% revenue share to just 8% for some affiliates
Bojoko has published a report that discusses the deductions operators make to affiliate revenues.
The report is a call to action to operators that charge casino affiliates unfairly, with Bojoko hoping there will be more transparency over the fees being applied to earnings.
Bojoko ran an audit on the online casinos listed on its site; casinos that the company had a 45% revenue share with were chosen.
The findings show that once fees were deducted, net revenue was as low as 8% for some. While 18 of the audits showed a revenue share after fees of lower than 16%.
The highest revenue share was 40.8%, although the average revenue share after fees was 23.9%: nearly half the agreed 45%.
Chief business officer at Bojoko, Joonas Karhu, said: “Our audit into and report on the fees applied to affiliates makes for interesting reading and shows there is a lot more that needs to be done to improve the relationship between both parties.
“We accept the need to pay fees on revenue-share agreements, but those fees must be fair and transparent so that affiliates have the opportunity to discuss them before entering into an agreement to promote an operator’s brand.”
Bojoko and CBO Karhu aim to improve the situation through the recently launched Professional Gambling Affiliates Association (PGAA).
This is an initiative which addresses the imbalance through a contract signed by both parties. The PGAA spent months designing a contract that provides security to its members.
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