Published
OnlineMergers & Acquisitions

Future Anthem secures 'Co-Sell Ready' status with Microsoft

Future Anthem has announced it has earned ‘Co-Sell Ready’ status with Microsoft.

microsoft news

The AI and game data science specialist, which interprets player behaviours in real-time to the world of online gambling, has become one of the world’s first iGaming companies to earn the select accreditation.

It sees Future Anthem onboarded to the technology giant’s solutions offering, which will fast track commercial opportunities on a global scale. Microsoft’s in-house sales team will now be permitted to pitch Future Anthem’s Anthemetrics platform to its customers.

Future Anthem CMO and cloud computing expert Mitchell Feldman spearheaded the project to reach ‘Co-Sell Ready’ status, which involved rigorous training and upskilling for employees.

“To get this recognition from Microsoft is a proud achievement for Future Anthem that has required substantial input from across the business,” said Feldman. “The elasticity and security of Microsoft Azure, coupled with the lead-generation injection that being a co-seller brings, means that will have a transformational effect on our ambitious growth strategy.”

The firm’s platform is built on Azure, continuously executing multiple terabytes’ worth of data to help clients grow responsibly and sustainably using Game Data Science.

Future Anthem CEO and founder Leigh Nissim added: “This is a significant and exciting development that demonstrates how quickly Future Anthem is maturing and creates huge opportunity for us to hyperscale on a global basis. 

“Our approach to AI and data is pioneering within the igaming industry and we are incredibly pleased to land a strategic partner in Microsoft that shares our clear and ambitious vision to grow responsibly and sustainably.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...