Published
MarketingSports BettingIndustry

Betway to sponsor Halle tennis tournament

Operator Betway has become a sponsor at German grass-court tennis event, the Noventi Open, otherwise known as the Halle Open.

TennisGrass

The brand will become the ATP500 event's newest sponsor and exclusive betting partner for the 2021, 2022 and 2023 editions.

This year, the tournament takes place between 12-20 June, following up the clay-court tennis season and acting as a warm-up to Wimbledon for many players. Others prefer to take part at Queen's Club in London.

Roger Federer has been victorious at Halle a staggering 10 times, winning his last title in 2019. A 2020 edition was not held due to the Covid-19 pandemic.

Betway suggests the sponsorship "demonstrates Betway’s continued support of tennis in Germany."

Anthony Werkman, Betway CEO, said: “We are extremely proud to be announcing our sponsorship of the Noventi Open and extending our partnership with German tennis.

“As a global brand, we are committed to working with the highest-profile sporting events within the world of tennis which host the biggest names in the sport.”

Ralf Weber, Tournament Director and Managing Director Noventi Open, said: “We are delighted to welcome Betway as a new Co-Sponsor of the Noventi Open.

"The support of Betway throughout the next years will contribute to the continuous development of the tournament and we are looking forward to a long and prosperous partnership.”

Betway has announced a series of sponsorships in recent months, with plenty involving tennis, and others involving cricket, esports and football.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...