The brand will become the ATP500 event's newest sponsor and exclusive betting partner for the 2021, 2022 and 2023 editions.
This year, the tournament takes place between 12-20 June, following up the clay-court tennis season and acting as a warm-up to Wimbledon for many players. Others prefer to take part at Queen's Club in London.
Roger Federer has been victorious at Halle a staggering 10 times, winning his last title in 2019. A 2020 edition was not held due to the Covid-19 pandemic.
Betway suggests the sponsorship "demonstrates Betway’s continued support of tennis in Germany."
Anthony Werkman, Betway CEO, said: “We are extremely proud to be announcing our sponsorship of the Noventi Open and extending our partnership with German tennis.
“As a global brand, we are committed to working with the highest-profile sporting events within the world of tennis which host the biggest names in the sport.”
Ralf Weber, Tournament Director and Managing Director Noventi Open, said: “We are delighted to welcome Betway as a new Co-Sponsor of the Noventi Open.
"The support of Betway throughout the next years will contribute to the continuous development of the tournament and we are looking forward to a long and prosperous partnership.”
Betway has announced a series of sponsorships in recent months, with plenty involving tennis, and others involving cricket, esports and football.
