IGT announces cashless gaming partnership with Marker Trax
International Game Technology (IGT) has announced a partnership with Marker Trax to enhance its cashless gaming technologies.
The partnership will allow IGT users the chance to integrate Marker Trax’s technology into any variation of an IGT Resort Wallet deployment.
IGT says this is a strategic partnership that will “elevate the cashless gaming experience” the supplier offers.
In addition, the organisation says the collaboration allows both parties to “maximise the opportunities” of the growing cashless segment.
Gary Ellis, Marker Trax Founder and CEO, said: “The customer experience is the most important thing in this business and IGT shares that philosophy. Working together, we are able to streamline and enhance the customer’s experience as they move across the casino floor.”
Once IGT Advantage, Resort Wallet and Marker Trax are launched, users have the option to create casino markers on their mobile devices.
They can also fund an IGT cashless wagering account and apply for a Marker Trax account online or through the mobile app.
Charlie Skinner, Marker Trax COO, said: “Working with IGT to expand the market penetration of Marker Trax is an honour. This agreement with IGT reaffirms our company’s commitment to offering the convenience and safety of Marker Trax to an expanded customer base.”
Ryan Reddy, IGT SVP Global Product Management for VLT, Systems and Payments, added: “In giving our customers the option to add Marker Trax’s specialised technology into their IGT Resort Wallet-powered casino apps, IGT is delivering an even more versatile cashless payments ecosystem.
“With the demand for cashless gaming solutions at an all-time high, technology integrations like what we’ve agreed to with Marker Trax will help our customers offer multiple cashless technologies in an intuitive, convenient and safe manner.”
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