SportsDataIO has signed a decade-long extension with affiliate Catena Media, which will see it power Catena’s lead generation tools.  

The extension builds on a smaller-scale agreement that was signed between the two companies in 2019. 

Catena currently operates sites like Lineups.com, TheLines.com and Playpicks.com in the US, alongside a portfolio of regionally focused sites.  

The company acquired Lineups.com for $39.6m in May 2021, targeting growth in the US market.  

Ryan Harper, Catena Media VP of North America, said: “As part of our acquisition of Lineups.com we recognised the need to utilise a data provider with the scale and capabilities to support our efforts across all brands in the rapidly expanding US market. 

“After a successful pilot with SportsDataIO we found them to be best suited to facilitate our growth. From the ease of use of their APIs to their agility as a technology provider, we were confident that as we tightened our foothold on the US market SportsDataIO would be able to meet our growing needs into the future.” 

Dustin Sullivan, VP and Co-founder of SportsDataIO, added: “We’re thrilled to be working with a globally recognised brand like Catena Media. Their ability to innovate and provide high-quality lead generation tools in the iGaming space aligns perfectly with SportsDataIO’s goal of being the leading data provider across industries and vertices.  

“Our sports and gaming feeds have been designed to specifically power applications in the iGaming space as well as the media and technology sectors. The advances we make to our technology thanks to this relationship will benefit all of SportsDataIOs clients now and in the future.”